It might sound fairly obvious, but in order to secure your dream job, you need to stand out from your competitors – that is, the other candidates gunning for the same role. When an organisation is hiring, they will rank candidates’ suitability on a few key factors, the most common being previous experience. This is clearly an important element to be considered. However, there are plenty of factors that ultimately determine who gets the job, and these can often outweigh experience. What we’re referring to is your Personal Brand.

So here are a few things that make up your Personal Brand, and some tips that can help ensure you put your best foot forward in securing that dream role:

  1. Preparation

    Research & Knowledge is the key

    Before you go to any meeting or have a phone conversation with anyone, do as much research as you can. Research on the business, the person you’re meeting or speaking with, culture, people that have worked there in the past, annual reports & general industry trends. None of these things may come up in conversation, but if they do, you’ll definitely stand out when it’s evident you’ve done your research.

  2. Presentation

    Whether we like it or not, first impressions last – so look your best!

    Make sure you’re dressed appropriately for any interview or meeting you have throughout the process, including with the Recruiter. As part of your preparation, research who you’re meeting with and determine the suitable dress code. And always bring a compendium or notepad to a meeting – it looks more professional than turning up empty handed.

  3. Articulation & Language

    Sell yourself clearly & concisely

    The best way to refine your personal sell is simply to practice. Most people can easily answer typical questions like “Tell me about your background” or “Talk me through your experience” when talking to friends, colleagues or family members. However, it’s a different story in an interview scenario or when you have to tell your story to someone you don’t know, who may not know your industry or may have time constraints. So practice using different language & styles until you master selling yourself clearly & succinctly.


      4. Follow Up

Show that you’re keen

Following a meeting or interview, it’s always great to follow up with a “Thanks for your time” type email. If you haven’t heard back for a while, you should also follow up with a phone call to indicate you’re keen on the opportunity as well.


So a few things to think about. At the end of the day, your personal brand should be something you’re proud of, and how you would like to be perceived by others – so work on it! Ultimately, it’s what sets you apart from the rest.

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Your Personal Brand Tips from Sam Arico, the Director of Sales & Marketing.


As a part of Sharp & Carter’s Corporate Social Responsibility, we are excited to launch the Sharp & Carter Corporate Volunteering Program in 2017. This new initiative gives staff one day a year to volunteer their time to a nominated charity that we have partnered with. This program very much aligns with the Sharp & Carter values of generosity and giving.  Our first volunteering day was in January where we partnered with the Not-For-Profit, Foodbank.


Foodbank is a non-denominational, non-profit organisation which acts as a pantry to the charities and community groups who feed the hungry. It was first established in 1992 in NSW and now has a presence in every state and the Northern Territory with distribution centres in all state capitals as well as a number of regional centres. They operate with a staff of approximately 90 employees and over 3,000 volunteers.

Foodbank is a conduit between the food industry’s surplus food and the welfare sector’s need. Last year alone, they provided enough food for over 60 million meals.
Foodbank is by far, the largest hunger relief organisation in Australia.



Between our Melbourne volunteers, 17 pallets and 1,400kg of mixed groceries were packed, totalling an enormous 5,941kg. This equates to over 10,700 meals. Among the welfare agencies we packed for were The Wellington Centre Collingwood, Warrnabool and Districts Foodshare and Wingate Avenue Children’s Cooperative.

This was a humbling experience for our volunteers, they all found it extremely rewarding. It was great to know that from offering up one day of work, we were able to contribute such an enormous amount of meals for people in need.

We will continue to partner with Foodbank and already have further days scheduled this year for our Melbourne and NSW offices.


We all want to land the dream job. Firstly we need to create a resume and a cover letter that sells yourself and lands you that job interview.

Applying for a new job can be a stressful process.  Before you even reach the interview stage, your resume and cover letter have to capture the attention of the prospective employer and make you stand out from the other applicants. 

Remember your resume will only get a few seconds of attention, you have to generate interest the moment they lay eyes on it, make it count!

Firstly a cover letter for most of us is a bit confronting as to what to put into it, do you write a long letter, a short letter or your life story.  Poor English, poor structure or simple content that doesn’t get to the point will leave an employer moving on without giving your resume a second glance.  A cover letter should be approximately 200 to 250 words in length, use your cover letter as an opportunity to highlight your key skills that are relevant to the role.


What to include in your resume:

  • A resume must have the following key information:
    • Starting with your full name (preferably centred on the first page)
    • Contact details (address, personal email and mobile number)
    • Followed by your Career Profile or Objective.
    • Relevant Technical skills, either Achievements or a Career Snapshot – this is usually on the first page.
    • On the second and subsequent pages (ideally keeping it to 3 the very most 4 pages) will be your work history, education, professional affiliations and references on request.
  • Short is usually better, keep a resume short, direct and easy to read, have as much white space between sections as possible, preferably 3 – 4 pages should do it, listing your achievements.
  • Make sure you have consistency in the use of capital letters, bullet points, bold, italics, font size and underlining.  Remember the resume’s first impression is most important, it should be visually appealing, to be inviting to the reader.
  • Jobs listed should include a title, the company name and the commencement and end date/ or current.  Jobs listed should be no more than 10 years, jobs earlier in your career can be summarised or omitted.
  • There are absolutely no errors.  No typing errors, spelling errors, grammar or punctuation errors.



  • The word “Resume” at the top of the resume
  • Salary information
  • Full address of former employers
  • Reasons for leaving jobs
  • Names of supervisors
  • References with full details
  • Photograph of yourself that is not professional

Resume tips from Rosie Border, who specialises in Mid-Level and Senior Accounting and Finance roles in the Western Sydney market.

Click here to download our 2016 Candidate Handbook, which includes a sample resume. 


Five strapping young men from our Sharp & Carter team decided to take part in the Movember cause this year to raise funds and spread awareness around some of the biggest health issues faced by men; prostate cancer, testicular cancer, mental health and suicide prevention.


The Movember Foundation is the leading global organisation committed to changing the face of men's health. Movember has been operating since 2003 and every year focuses on a different men’s health issue; prostate cancer, testicular cancer and mental health issues such as depression.

This year was particularly important to us as the focus was on mental health in men.


Some facts on mental health in men:

- On average, 1 in 8 men will have depression and 1 in 5 men will experience anxiety at some stage of their lives.

- While women are more likely to experience depression and anxiety, men are less likely to talk about it. This increases the risk of their depression or anxiety going unrecognised and untreated.

- Depression is a high risk factor for suicide and in Australia, there are approximately 2,500 suicides each year. 75% are by men, with an average of 6 men taking their lives every single day. Suicide is the leading cause of death for men under the age of 54, significantly exceeding the national road toll.

- It’s important to remember that depression and anxiety are conditions, not weaknesses, and effective treatments are available.


This year our MoBro’s set a target of $2,000. To help reach this target they decided to host a fund raising dinner extravaganza! The incredible Koko Black  & Frank Body kindly donated hampers for our raffle draw. With a crowd of 38 people, the boys put up a 3 course dinner and managed to raise over $650 on the night!

The Sharp & Carter MoBro’s total funds raised to date stands at $1,620.

Stop men dying too young, join the movement for men’s health.


To donate to this fantastic cause follow this link