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How To Optimise Your LinkedIn Profile

Chrissy Designs

Gone are the days of setting up a simple and generic LinkedIn profile to tick a networking box and have a presence. Today, a strong LinkedIn profile can provide a greater chance of being seen and sought after by employers or recruiters.

We’ve pulled together 5 tips to help you optimise your LinkedIn profile and position yourself for success.

1: Choose a professional profile picture

It is important to choose a high quality picture that is appropriate for LinkedIn. This means a picture that showcases you in professional clothing, facing the camera to highlight your face and not holding anything such as a drink in your hand. It is also crucial to choose a picture that features only yourself. You do not want to confuse potential employers by having multiple people in your profile picture.

2: Use a tagline underneath your name

Write up a tagline that quickly and effectively summarises your capabilities, industry experience and holds meaning for your target audience. Also, incorporate keywords. For example, if you are looking for a job in the finance and accounting space, write your tagline as ‘Financial Accounting with FMCG and ASX Listed Experience’

3: Write up a detailed summary

In your summary section, you want to outline your industry experience, transferrable skills, and the organisational structures you’ve worked within. This is your time to go into more detail about what you know and how you can utilise your expertise.

4: Outline your job descriptions and duties

When listing your past roles make sure you add descriptions about the skills you acquired and tasks you performed while working there. This helps employers to understand your capabilities and experience.

5: Update your LinkedIn settings

Make sure you change your settings to ‘open to opportunities’ if you are in an active job search. This helps employers to find you easily when seeking out candidates.

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