About the Position This is a newly created role working on promoting online educational programs for a globally recognised health and well-being not-for-profit organisation. There are six new programs launching over the next 12 months, and the objective of this role is to acquire and retain new users to the programs. Reporting to the Marketing Manager, the Performance Specialist will develop and deliver digital strategies. The role will be a 12-month fixed-term position, with the view to be extended. Key Responsibilities: Develop and execute digital strategies for the launch of new programs Manage initiatives aimed at increasing website traffic, driving user acquisition and conversion Produce, develop and implement leading SEO strategies, including websites, CRM, social media Manage digital marketing budget (primarily SEO and SEM) to ensure the ROI of each of the programs and campaigns Analyse and provide insights and recommendations to continuously improve website traffic with Google Analytics, dashboards and relevant business tools; Key Skills Required: Previous experience with Google Grants is highly advantageous Budget management experience Strategic and execution experience with SEO and SEM Excellent communication and stakeholder management skills Experience with Google Analytics and proven ability to capture and collate data in a presentable and useful way Ability to draw insights and make recommendations and implement changes to the increase conversion across the programs A positive, collaborative and solution-focused attitude Benefits A newly created role, working with a digitally focused organisation and team Ability to work alongside the Marketing Manager to develop digital strategies for their programs Work within a growth department of the organisation 12 month fixed term position, with the view to extend Salary + Salary Packaging About the company This not-for-profit organisation is globally well known for promoting health and well-being. The position will be working within the Programs team to help better the health and well-being of Australians. CultureYou will be working alongside a commercially minded team that is passionate about promoting health and well-being. They understand their people are their most important assets and care for them as individuals. How to Apply To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact Donna Mak on dmak@sharpandcarter.com.au
