PURPOSE OF THE POSITION

The Digital Communications and Engagement Manager is part of the marketing team and responsible for leading and executing key engagement activities across the organisation and online which includes:

• National Community Ambassador Program
• Celebrity Ambassador and Influencer Program
• Volunteer Program
• Community Management of all social media channels
• Manage digital communications including content creation

KEY RESPONSIBILITIES AND DUTIES

The Digital Communications and Engagement Manager plays a key role in coordinating and managing the implementation of engagement strategies across Community Ambassadors, Celebrity Ambassadors, Social Media Influencers and Volunteers. The role will also involve managing engagement across all social channels and assisting in developing digital content. This role will work closely with the marketing and fundraising teams.

Key Responsibilities include:

ENGAGEMENT PROGRAM:
• Manage and engage active Community Ambassadors ensuring successful annual recruitment in line with business requirements.
• Develop, nurture and grow the Celebrity Ambassador and Influencer program.
• Manage and fulfill volunteer requests for third party events.
• Develop strategies to retain Ambassadors and Volunteers.

DIGITAL ENGAGEMENT:
• Manage social media channel engagement.
• Create new search engine optimized (SEO) website content to drive organic donations.
• Implement an ongoing strategy to increase social media reach and engagement across social media channels.
• Increase organic visibility through developing new YouTube content in line with our YouTube strategy.
• Develop a strategy for the online merchandise store and manage sales / fulfillment.

QUALIFICATIONS, WORK EXPERIENCE AND SKILLS

SKILLS
• Ability to develop strong relationships with external community
• Stakeholder relationship management
• Strong customer service ethic, relationship orientated – both the internal and external customer
• Social media management experience
• Demonstrated excellent interpersonal and communication skills and the ability to build sustainable relationships at all levels
• Ability to maintain comprehensive records, competency in producing consistent regular recording and reporting of activities
• Solution and results orientated with high attention to detail and drive for quality
• Flexibility and adaptability
• Ability to think creatively
• High levels of problem solving skills

QUALIFICATIONS
• Tertiary qualification in relevant subject area
• Strong computer literacy with database systems and MS Office applications

THE SUCCESSFUL APPLICANTS WILL POSSESS:
• Genuine interest in people and their motivations
• Prior experience in managing ambassadors, influencers or member groups
• Proven success engaging and managing relationships with a wide and diverse set of stakeholders
• Ability to influence and build high levels of trust and confidence
• Ability to work flexibly and manage competing priorities
• Highly organised, with very strong time management skills

How To Apply
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