The D2C Digital Growth Manager holds full commercial accountability for website, P&L ownership across revenue, margin and growth, combined with hands-on execution across digital marketing, SEO, CRO and platform performance.
This role provides direct ownership of the channel's growth strategy and the ability to execute it, including areas - SEO and CRO/web operations and offline growth opportunities as well.
Key responsibilities
- Hold full P&L accountability for D2C channel and website - revenue, margin, cost, and forecasting
- Own the D2C growth strategy across core categories
- Own SEO strategy and execution
- Own CRO and web operations
- Direct hands-on ownership of digital marketing execution: paid, organic, and CRM/email
- Own customer mix strategy - existing vs. new customer acquisition and retention as a core commercial KPI
- Partner with Product and Finance on commercial planning.
- Make commercial trade-off calls - discounting, content and development prioritisation, in-quarter budget allocation - based on performance data
- Lead and develop the D2C team
- Own D2C reporting, with direct accountability for delivering against commercial targets.
About you
You are a commercially astute, data-driven D2C Marketing leader with a passion for driving growth and managing a complex digital P&L. You possess exceptional communication and stakeholder management skills across all business levels.
- 5–8 years in D2C/eCommerce with demonstrated P&L ownership - not campaign management alone
- Proven track record scaling a direct-to-consumer channel commercially, with clear revenue and margin outcomes
- Significant experience with paid digital acquisition strategies and conversion rate optimisation
- Advanced proficiency in analytical and reporting tools (e.g. Excel, Tableau, Adobe Analytics, Google Analytics)
- Strong SEO and CRO/platform trading background - comfortable owning both from a standing start
- Effective leader and collaborator, with experience managing and coaching teams
- Data-driven - builds and interprets own reporting rather than waiting on it
What's on offer?
- Opportunity to join an industry leading global brand and drive continued growth through multiple channels
- An attractive salary and team leadership opportunity
- A supportive team and a great work/life balance
- On-site parking.
How to Apply
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