E-Mail Marketing Specialist

Job title : E-Mail Marketing Specialist
Location : Melbourne
Job type : Permanent or Full Time
Job reference : 1242206
About the role:
 
Based in the CBD, our client is a recognised, market-leading organisation in the financial technology space. 

Due to the business having another strong growth phase they are looking to add an E-Mail Marketing Specialist to join their high performing marketing function of more than 20. 

Duties:
 
Reporting to the Marketing Manager and broader marketing team to develop and implement diverse marketing strategies especially across e-mail initiatives. Specific duties include: 
  • Plan, develop, and implement email marketing campaigns that target different segments of our target audience
  • Draft email copy and ensure our promotional emails effectively communicate our brand’s message and reliably convert email subscribers into paid customers
  • Monitor the performance of ongoing email marketing campaigns to identify areas of improvement and draw conclusions that help optimize future campaigns
  • Collaborate with content creators to ensure the design and the layout of our promotional emails align with the brand image and guidelines
  • Maintain a database of potential leads and segregate contacts for our email marketing campaigns into different mailing lists
  • Monitor, track, and report campaign progress via automated tools, such as Klaviyo, Zoho Email, or MailChimp
About the Company:

Our client has a global reach in the financial services sector. Due to the rapid growth of the organisation, our client is looking for a Marketing Executive that will assist with product development as well as delivering marketing plans. This is a great opportunity to join an innovative growing business.

Benefits:
  • Great opportunity to be a part of a growing business in the financial services sector
  • Work closely with an experienced marketing team 
Culture:

You will be a part of a global business, working very closely with the Marketing Manager to ensure the delivery of marketing campaigns. Across the business, they are collaborative and are at a stage where they are proud to be a part of a growing global business. 
 
How to Apply:
 
Feel free to apply or get in touch with Dominic Roy at droy@sharpandcarter.com.au