Email Marketing & CRM Coordinator

Job title : Email Marketing & CRM Coordinator
Location : Sydney, New South Wales
Job type : Permanent / Full Time
Salary : Base Plus Super
Contact name : Michael Barry
Contact email : mbarry@sharpandcarter.com.au
Job reference : 1144490
About the Role

Reporting to the CRM manager, you will be working in a fast paced and dynamic environment on behalf of one of the country's most recognised and digitally progressive retailers.  As Email Marketing & CRM/Automation Coordinator you will help drive the CRM & Loyalty Strategy by growing sessions to websites and focusing on EDM channel & CRM initiatives.

Duties 
  • Successfully set up & deploy EDM campaigns (content creation and copywriting)
  • A/B testing of subject lines and content to identify learnings and opportunities to maximise results
  • Deliver a CRM program, including one-off campaigns, lifecycle campaigns and campaign automation.
  • Manage customer segmentation and personalise campaigns accordingly.
  • Successfully build and test customer journeys & automated emails.
  • Analyse data and prepare reports on each EDM to provide recommendations and suggestions for future EDMs
  • Track performance of new CRM initiatives, including new journeys and A/B testing
  • Report on data errors and escalate potential issues.
Skills and Experience
  • Tertiary qualifications in relevant discipline
  • 2+ years experience in a similar commercially focused role across email marketing or CRM
  • Experience with Marketing Automation softwares
  • Familiarity with content management systems (CMS)
  • Experience with A/B testing
  • Strong general Digital Marketing background a distinct advantage
Benefits
  • A fantastic culture of hard working, creatively minded people who are passionate about the brand story and take ownership of its growth and success.  A place where you can make a difference every day
  • Be part of this exciting journey and join a Global Brand with a strong presence in Australia
  • Competitive salary
  • Genuine career progression opportunities with continuous learning and development programs in place
About the company

Our client places a high value in treating people right and living their values everyday and their success is centered around their high performing culture. You will join a forward thinking and digitally progressive business that will allow you to grow your career with numerous examples within the team of members being progressed and developed internally.

How to Apply

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