As an Email Marketing Specialist your key areas of focus will be around the ideating, briefing and execution of email marketing campaigns, while supporting the Marketing Manager and Senior Marketing Manager on broader strategic pieces of work.
Responsibilities
- Successfully set up & deploy Automated EDM campaigns
- A/B testing of subject lines and content to identify learnings and opportunities to maximise results
- Successfully build and test customer journeys & automated emails.
- Analyse data and prepare reports on each EDM to provide recommendations and suggestions for future EDMs
- Track performance of new CRM initiatives, including new journeys and A/B testing
- Report on data errors and escalate potential issues.
- Tertiary qualifications in relevant discipline
- 2+ years experience in a similar role across email marketing or CRM
- Experience with Marketing Automation software
- Familiarity with content management systems (CMS)
- Experience with A/B testing
- Experience with HTML and CSS would be a plus
- A keen eye for creative details and attention to detail
- Excellent written and verbal communication skills
Please click ''Apply Now'' or email your resume to Adam Parle at aparle@sharpandcarter.com.au