The role will largely be focused on online acquisition with a key emphasis on performance marketing and an analysis of their SEO, SEM and Social strategies.
Role Responsibilities
- Develop and implement Digital Marketing and eCommerce Sales strategies across all touchpoints to increase traffic & convert online sales by channel;
- Review sales by week / by day / by promotion to agree future activity ahead and track sales performance to budget, forecast & LY by promotion and key web metrics;
- Daily/Weekly/Monthly eCommerce sales reporting & analysis, providing actionable insights;:
- Manage Email Marketing strategies including content, personalisation & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups;
- Work in partnership with the Performance marketing team to drive continued growth and profitability through paid channels;
- Execute customer acquisition and retention marketing campaigns through SEO, Social Media, CRM, online advertising, and affiliate programs.
- Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonment;
- Monitor website, social and digital standards and enforce best practices;
- Previous experience in an Digital leadership role, most favourably in a fast retail environment.
- Demonstrated and proven success in delivering online sales growth cross-channel;
- Site development, technical and aesthetics expertise;
- Superior analytical performance and optimization understanding which drives online channel sales growth and performance;
- Demonstrated experience in developing online strategy, owning and leading Performance Marketing and development road maps;
- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize and deliver high impact initiatives;
- Excellent communication skills and a wiliness to engage effectively across the business;
- Experience in leading and motivating a team.
Our client is an iconic Australian player in home living, style and design. The organisation is in the midst of a large transformation with substantial investment in marketing and making the business even more marketing and customer focused than it already is. They have a great company culture, with a strong emphasis on autonomy, and responsibility. If you are hardworking, creative and passionate about what you do, this could be a terrific opportunity for you!
How to Apply
To apply online, please click on the appropriate link below.