Head of Digital Marketing (Immediate Start 3-Month Contract)

Job title : Head of Digital Marketing (Immediate Start 3-Month Contract)
Location : Melbourne
Job type : Contract or Temp
Job reference : 1168487
Sharp & Carter is currently partnering with a leading Australian Retailer in their search for an interim Head of Digital Marketing We are looking for someone who can start immediately and assist with leading a mid size team through a period of change across the organisation.
  
The role will largely be focused on online acquisition with a key emphasis on performance marketing and an analysis of their SEO, SEM and Social strategies.

Role Responsibilities
  • Develop and implement Digital Marketing and eCommerce Sales strategies across all touchpoints to increase traffic & convert online sales by channel;
  • Review sales by week / by day / by promotion to agree future activity ahead and track sales performance to budget, forecast & LY by promotion and key web metrics;
  • Daily/Weekly/Monthly eCommerce sales reporting & analysis, providing actionable insights;:
  • Manage Email Marketing strategies including content, personalisation & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups;
  • Work in partnership with the Performance marketing team to drive continued growth and profitability through paid channels;
  • Execute customer acquisition and retention marketing campaigns through SEO, Social Media, CRM, online advertising, and affiliate programs.
  • Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonment;
  • Monitor website, social and digital standards and enforce best practices;
Key Skills Required: 
  • Previous experience in an Digital leadership role, most favourably in a fast retail environment.
  • Demonstrated and proven success in delivering online sales growth cross-channel;
  • Site development, technical and aesthetics expertise;
  • Superior analytical performance and optimization understanding which drives online channel sales growth and performance;
  • Demonstrated experience in developing online strategy, owning and leading Performance Marketing and development road maps;
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize and deliver high impact initiatives;
  • Excellent communication skills and a wiliness to engage effectively across the business;
  • Experience in leading and motivating a team.
Company Culture

Our client is an iconic Australian player in home living, style and design. The organisation is in the midst of a large transformation with substantial investment in marketing and making the business even more marketing and customer focused than it already is. They have a great company culture, with a strong emphasis on autonomy, and responsibility. If you are hardworking, creative and passionate about what you do, this could be a terrific opportunity for you!

How to Apply

To apply online, please click on the appropriate link below.