• Amazing Head of Marketing Opportunity | New B2C Subscription Brand
• Develop their entire brand & acquisition strategy from the ground up
• Newly created role in a brand new B2C Subscription Brand that will take Australia by storm | Create the brand & growth strategy & execute | $160-$200k

About the Role 
What can we say... every so often a special opportunity comes around where you can genuinely be part of something new, part of something original and authentic that is going to take Australia by storm. You can look back in 10 years time and say "I was part of that" and leave a legacy.
And this is it. First of all this is a newly created role in a newly created B2C Subscription Brand. It's an amazing Head of Marketing opportunity. Your core focus is to develop and lead their entire brand & customer acquisition strategy from the ground up. As this is a newly created role and team - think of them like a start-up but backed by an Amazingly Big B2C Brand! It's genuinely a once in a career opportunity to get in at ground level and grow with the company and leave a legacy. Reporting to the inspirational GM, they are looking for someone with a positive, curious and deliciously healthy and hungry mindset to come in and hit the ground running.

The Responsibilities
You will focus on key brand & acquisition channels across traditional and digital marketing and media opportunities which will drive growth for all metrics along the user journey – acquisition, activation, retention and frequency. You will also:

• Develop a comprehensive marketing and brand plan underpinned by customer insights, needs analysis and market opportunities
• Work cross functionally with the broader technology and e-commerce teams to deliver the end-to-end growth marketing program in line with the strategy, plan and budget which you will help set
• Manage channel performance tracking, analytics and reporting in conjunction with agency partners and Marketing Analytics to measure effectiveness of activity and share actionable insight with a test and learn approach

To be successful you will have:

• A proven track record in a similar position where you have both lead the brand & acquisition strategy and executed it too
• Extensive experience working across key acquisition channels such as Paid, Referral and Affiliate marketing channels
• Proven experience building, leading and executing successful brand strategies
• A positive, pro-active, collaborative, curious and hungry mindset to come in, hit the ground running and make things happen

Additional Benefits

• Great work flexibility and culture - collaborative, high performing and positive
• An amazing salary on offer $160,000 - $200,000 base + super + bonus 
• Create a legacy - this is a career defining role in a totally new arena
• Sydney CBD location

About the Client
As this is a newly created role and team - they are a start-up but backed by an Amazingly Big B2C Brand. It's a mass market B2C e-commerce/subscription brand! 

How to Apply
To apply, please click on the appropriate link below. This is the best way for us to manage your application for this role and for other roles in the future too. Thanks John Corrigan.