Reporting to the Managing Director, you'll lead the brand's marketing strategy across all channels and markets, driving brand growth, commercial performance, customer engagement, and market expansion.
Ideal for a strategic marketing leader who enjoys combining big picture thinking with execution, this role will help shape the future of a leading professional skincare brand.
How You'll Make an Impact
- Lead and execute marketing strategy, aligning initiatives with business objectives and revenue targets.
- Drive brand growth and commercial performance through integrated, customer focused marketing initiatives.
- Own brand positioning, identity, and customer experience across all touchpoints.
- Lead end-to end campaign development, from concept and creative briefing through to execution and performance analysis.
- Develop and manage the annual marketing calendar across brand, product, and commercial
- Oversee digital, social, influencer, and content strategies to drive awareness, engagement, and conversion.
- Lead marketing strategy and execution for new product launches, ensuring strong go-to-market outcomes.
- Partner closely with Sales, Product and external agencies to deliver integrated marketing initiatives.
- Identify and execute strategic brand partnerships that enhance awareness and credibility.
- Own the annual marketing budget, monitor ROI, optimise investment, and provide performance insights to senior leadership.
- Lead and develop the Marketing Coordinator while fostering a high-performing, collaborative team culture.
What You'll Bring to the Team
- Minimum 7 years' experience in a senior marketing role
- Demonstrated experience developing and executing integrated marketing strategies that drive commercial outcomes
- Proven experience managing brand, campaign and product marketing initiatives
- Strong experience across digital marketing, social media, influencer marketing and eCommerce activities
- Demonstrated experience leading product launches and go-to-market strategies
- Experience managing marketing budgets and delivering measurable return on investment
- Proven experience managing agencies, external partners and cross-functional stakeholder groups
- Experience leading and developing team members
- Experience working in a beauty, skincare, wellness, retail or consumer goods business is preferred but not essential.
Please click 'apply' button now.
