Own and deliver total retail and concession sales performance across all brands,
stores, and concession partners. This role is accountable for driving sales, profit, and team performance through strong leadership, disciplined execution, and a relentless focus on the customer.

Key Accountabilities
1. Total Sales & Profit Ownership
Deliver all sales targets across:
o Retail store network

Own:
o LFL sales growth
o Total sales vs budget
o Store EBIT

Drive key metrics:
o ATV
o IPS
o Add-on %
o Conversion

2. Channel Leadership
Lead:
o State Managers / Regional Sales Managers (Retail stores)
 
3. State/Regional Leadership & Sales Culture
Build a high-performance, sales-led culture across all channels
Set clear expectations:
o Sales first
o Pace and urgency
o Accountability

Actively coach:
o Leaders
o Underperforming regions / stores
o High-potential talent
 
5. Trading & Execution
Partner with Buying, Planning & Marketing to:
o Land product promotions
o Focus on the best selling SKUs
 
Sales Capability & Training
Own sales capability uplift:
o Selling behaviours (ATV, IPS, add-ons)
o Product knowledge
o Promotional readiness

7. Structure, Talent & Performance Management
 Own:
o Performance
o Talent development
o Role clarity
 
KPIs
 Total Sales vs Budget 
 LFL Sales Growth
 EBIT Contribution
 ATV / IPS / Add-on %
 Sales per sqm (Concessions)
 Wage to Sales %
 Top vs Bottom Store / Door Performance
 
Profile
 Proven national retail sales leader across multi-site networks
 Experience managing both owned retail and concession/wholesale
environments
 Strong commercial and trading mindset
 High energy, pace, and accountability
 Obsessed with results and execution