Are you a data-driven, ambitious marketer looking to level-up their career in Australia's #1 retailer?
Purpose
- You will be responsible for executing large scale Tier 1 campaigns across our Digital Ecosystem
- Key areas of focus will be managing day-to-day timelines of your campaigns, and working with our design and development team to build landing page experiences on the company website
- Show initiative and innovation in your approach to everything you do, including exploring new ways to deliver content and website experiences
- Develop customer journeys in partnership with our broader teams and be comfortable to present these in large forums
- Continue to explore ways to extend our campaigns into our App, supported by a range of content
- Create website and content experiences which support the strategic plans of our Brand and Reputation Marketing Team
- Delivery of these website experiences through end-to-end project management, including leading working groups and ideation sessions, briefing assets and delivering against deadlines.
- Utilising designer support to create campaign landing pages which incorporate a range of different priorities across our Rewards and eCommerce teams as well as key campaign messages
- Deliver content plans which can be extended across a range of placements on the website including the Homepage and Shopping Experience to build a consolidated customer journey.
- Partner with our Brand and Reputation team to share our holistic marketing plans for key campaigns across the wider business
- Leverage data and insights from Adobe Analytics to direct our campaign plans across digital channels
- Instigate test and learn programs to trial best practise and lead innovation
- Sharing of performance insights and tactics with wider team to drive collective improvement
- Ensure adherence to all legal and statutory obligations in regard to marketing.
Essential Criteria
- 3+ years experience in digital marketing or website content strategy roles
- Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc.).
- Demonstrable experience in managing multi-channel marketing campaigns and working with internal partners to execute them
- Experience working with asset management and project management in partnership with developers and designers
- Proven experience in developing Test & Learn frameworks and a hunger to trial new content and website experiences
- Understanding of the importance of Mobile first design and customer centric UX to support website experiences
- Experience in working with apps to deliver content experiences
- Passion for food, recipe, and inspiration content
- Experience working in an Agile Work environment
- Experience with AEM or similar CMS platforms.
- Strong data driven background, with experience in using web analytics tools (Adobe, Google) to analyse the online customer
- Extensive understanding of SEO, SEM and how to best optimise both effectively
- Understanding of digital advertising principles, including programmatic media buying, paid search and SEO.