This is an entirely newly created role where you can truly shape and bring CRM to life by enhancing our CRM journey and creating a more tailored customer experience. Starting with a deep dive into the analysis, your skills and experience can evolve your findings into a new road-map for both existing and potential new customers.

Responsibilities

• Analyse the database – full deep dive into the data.
• Understand the flow of customer data through the journey from leads to first time buyers and then becoming active. Improve conversion of first to active.
• Analyse and discover the reasons for customers defecting and becoming inactive and devise a plan of winning back & re-engaging this segment to improve active database.
• Identify more advanced and complex opportunities to optimize CRM plan.
• Support on developing the life-cycle marketing activities to deepen customer engagement and drive growth in key customer metrics.
• Support a deeper understanding of the customer and create personas based on the segments that emerge from the data analysis.
• Plan and deliver CRM campaigns that enhance customer retention and work for new acquisition.
• Enhance customer data quality through sign up and ongoing data management processes
• Devise and plan a customer communication strategy that improves key metrics. E.g. open rate/ click through rates/ conversion etc.
• Report on the effectiveness of campaigns.
• Ensure the database is segmented effectively for targeted marketing activities.
• Support the strategy for prospecting and CRM ads through the digital marketing channels.
• Provide CRM segments that paid digital marketing can use to target existing customers and look alike audiences
• Enhance the data into the CRM platform ensuring it works seamlessly and captures all required information at key points in the customer life cycle.  

Skills

• Minimum 2-3 years’ experience in a similar commercially focused CRM role.
• Complete A/B testing, target vs control.
• Knowledge of CRM omni channel retention marketing including push, email, paid and other organic channels
• Experience working within a Marketing Automation system
• Proven experience developing and delivering CRM campaigns in various channels including social, display, Ecommerce and mobile.
• General ability with reporting, analytics and data.

How To Apply

Please click 'Apply Now' or email your resume to Adam Parle at aparle@sharpandcarter.com