Senior Lifecycle and Loyalty Manager

Job title : Senior Lifecycle and Loyalty Manager
Location : Sydney
Salary : $165,000 base + super + bonus
Contact name : John Corrigan
Contact email : jcorrigan@sharpandcarter.com.au
Job reference : 1056309
About the Role
Reporting to the GM of Marketing, this is an entirely newly created role where you can truly shape and bring their entire CRM, Loyalty and Lifecycle program to the next level by creating an amazing CX. Your objective; use your curiosity, skill and experience to bring to life a new and enhanced CX journey for loyal customers. You will work across end to end Customer Experience & Journeys, Social Strategies, CRM and Loyalty programs. You will target and segment key customer groups to grow their value and market share. As this is a leadership position, you will also lead, develop and nurture a team of Marketing Managers and Marketing Executives

Duties 
  • Develop and improve the CRM and Lifecycle strategy and execution for key customer segments
  • Define CRM objectives and roadmap to deliver the CRM, loyalty, Rewards and Lifecycle strategies in line with key marketing and business objectives
  • Lead, develop and nurture a team of engaging Marketing Managers and Marketing Specialists across digital, brand and CRM
  • Analyse data and customer activity maximising commercial opportunities and highlight key areas for review, analysis and improvements
  • Prepare regular reports in order to assess performance against business goals - you are obsessed with continuous improvement with a test and learn methodology tweaking campaigns as required

Skills and Experience
  • Tertiary qualifications in relevant discipline
  • Minimum 10-15 years experience in a similar commercially focused CRM/Loyalty/Rewards/Data Driven Marketing role with strong B2C experience...retail/airline/telco/media/entertainment welcomed but if you are a Senior Loyalty obsessed marketer, we want to hear from you
  • High performance mindset and energy - here you will need both so if you have energy and are goal oriented and obsessed - this could be amazing for you
  • Exceptional stakeholder management skills with the ability to build, nurture relationships and influence accordingly

Benefits

  • Attractive remuneration package | $165,000 base + super + 20% bonus
  • Lead, develop and mentor a team of great marketing professionals where you can guide and help them reach their potential
  • Join this Massive B2C Brand
  • Collaborative and supportive team environment

How to Apply
Click APPLY. Or send your CV directly to jcorrigan@sharpandcarter.com.au