Senior Marketing Manager - Retention and Lifecycle

Job title : Senior Marketing Manager - Retention and Lifecycle
Location : Sydney
Job type : Permanent or Full Time
Salary : $165,000 base + super + 20% bonus
Contact name : John Corrigan
Contact email :
Job reference : 1207811
  • Amazing Senior Marketing Manager - Retention opportunity | Big B2C Brand
  • Develop, nurture and protect their customer base | Leadership position
  • Amazing B2C Brand | $165,000 base + super + bonus | CBD & WFH Options
About the Role
Reporting to the GM of Retention & Lifecycle, this is an entirely newly created role where you can truly shape and bring their entire CRM, Loyalty and Lifecycle program to the next level by creating an amazing CX. Your objective; use your curiosity, skill and experience to protect, nurture and grow their customer base. You will lead and develop their entire Lifecycle and Retention Strategy. 

  • Develop and improve the CRM and Lifecycle strategy and execution for key customer segments to hit commercial objectives such as revenue, cross-sell/upsell and churn reduction
  • Define CRM objectives and roadmap to deliver the CRM, loyalty, Rewards and Lifecycle strategies in line with key marketing and business objectives
  • Lead, develop and nurture a team of engaging Retention Marketing Managers and Marketing Specialists across CRM
  • Analyse data and customer activity maximising commercial opportunities and highlight key areas for review, analysis and improvements
  • Prepare regular reports in order to assess performance against business goals - you are obsessed with continuous improvement with a test and learn methodology tweaking campaigns as required

Skills and Experience
  • Tertiary qualifications in relevant discipline
  • Minimum 10-15 years experience in a similar commercially focused CRM/Loyalty/Rewards/Data Driven Marketing role with strong B2C experience...retail/airline/telco/media/entertainment welcomed but if you are a Senior Loyalty obsessed marketer, we want to hear from you
  • High performance mindset and energy - here you will need both so if you have energy and are goal oriented and obsessed - this could be amazing for you
  • Exceptional stakeholder management skills with the ability to build, nurture relationships and influence accordingly


  • Attractive remuneration package | $165,000 base + super + 20% bonus
  • Join this Massive B2C Brand and report to a truly people-first leader
  • Collaborative and supportive team environment
  • Great work flexibility - 2 days from the office/3 days from home

How to Apply
Click APPLY and follow the instructions below.