Social Media Specialist

Job title : Social Media Specialist
Location : Brisbane
Job type : Permanent or Full Time
Salary : $100,000-110,000 base + super + 10% bonus
Contact name : Michael Barry
Job reference : 1751616
About the Role:

Unique opportunity to manage and grow a Global B2B Leading organisations social media presence across all key platforms, ensuring alignment with brand voice and marketing objectives across key brands.


Responsibilities:

  • Manage and grow the company’s organic social media communities across key platforms (e.g. Instagram, Facebook, TikTok, LinkedIn) – across all key brands.
  • Monitor and engage with audiences in real-time, fostering a positive, responsive, and on-brand social presence
  • Respond to community questions, feedback, and issues in a timely manner – fielding questions and responses with internal SME’s where relevant
  • Identify community trends, conversations, and opportunities for brand engagement
  • Plan, create, and schedule organic content in alignment with brand voice, and marketing goals
  • Implement brand campaigns in social channels
  • Collaborating with team to ensure alignment of content across all brand channels where relevant, and content support the broader brand objectives
  • Leverage user-generated content (UGC), influencer contributions, and community insights to inform content direction including managing the calendar and associated content
  • Collaborate with Brand sponsorship partners to identify content opportunities
  • Source and manage influencer relationships
  • Track performance of organic content and community engagement using analytics tools and provide regular reporting on key metrics (e.g. engagement rate, growth, reach, sentiment) and community health
  • Use insights to inform future content and community strategies

Who we're seeking:

  • Tertiary qualifications or equivalent experience in social media management, digital marketing or content creation  
  • Proven experience in content creation and social media management across key platforms (e.g Instagram, LinkedIn, TikTok, Facebook)
  • Strong stakeholder engagement skills with ability to collaborate effectively across internal team and external partners
  • Proficient in basic design, scheduling and editing tools
  • Ability to track, report, and analyse content performance to inform strategy and optimise results
  • Strong time management skills and the ability to respond to shifting priorities and tight deadlines.

How to Apply

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