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INSIDER TIPS - HOW TO CREATE THE BEST LINKEDIN PROFILE

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INTERVIEW WITH RICK PALAIA

Senior Enterprise Relationship Manager at Linkedin

Linkedin is quite intuitive and will take you through the basic steps you need to take to build your profile. However how do you make the most of your profile? How do you stand out from other profiles similar to yours? We interviewed Rick Palaia, Senior Enterprise Relationship Manager at Linkedin and got a few handy tips for you.

 

RUN A COUPLE OF QUICK TESTS

Once your profile is built, check it. Try to have an objective eye or ask a colleague / a friend to check it for you:

         1/ The first digital impression:

What is the first impression you get when you land on your Linkedin profile. Is this picture the best reflection of who you are? Is your tag line punchy and informative enough?

Your tag line must show how you want to add value and to whom? ‘Accountant seeking new opportunities’ doesn’t say much about you.

       2/ Test to see how much people can get from your profile on a personal level:

Input some of your personality! This will be the difference you are going to make vs other profiles with similar experiences. This is too often neglected.

Include your interests and what gets you excited outside of work. Showing your personality helps you stand out when an employer judges the cultural fit of one profile vs another with the same set of skills.

To build the personal aspect of your profile, fill in the interest section but also be careful in the way you structure your profile, the style you use. You want to get across the way you are. You want to attract the right cultural fit.

Ask yourself this question ‘Why me’. Outside of your skills, what makes you different from anyone else. You can ask a family member / a friend to help you. It should read quite obviously.

Don’t use bullet points or use a resume style, this is not your resume! Make it a bit more conversational.

       3/ Mobile test:

57% of the LinkedIn traffic comes from mobile. Go on the mobile version of your profile and in about 15 sec (average time spent on a page) challenge yourself to find as much info as you can. You can also ask a friend / colleague to do it for you and check if the info they gathered reflects you the right way. If not telling much, then your profile might not be optimal.

AVOID THESE COMMON MISTAKES:

       1/ People with not enough information.

You need to explain what you’ve done.

       2/ People with too much information.

THIS IS NOT YOUR RESUME, it complements a resume.

Tricky hey?! You need to find the right balance. Ask yourself these questions:

-       What is my unique value prop? How can you help out someone else?

-       What am I looking at when building my profile? What is my goal building this profile?

GO BEYOND YOUR PROFILE

Make sure you have fully completed your profile and go beyond.

You can add some attachments. It brings your profile to life. To tell more of a visual story you can add pictures, power point presentations...Let’s be honest, just text isn’t really exciting.

Use the tests to make sure you represent yourself the right way. Think about who your audience is, what are they looking for?

Today, your LinkedIn profile could get you the interview you want, resume's aren’t what they used to be and if your LinkedIn profile is well-built some employers might by-pass the resume all together.

 

Remember humans recruit humans, you are more than a set of skills!