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Senior Enterprise Relationship Manager at Linkedin

Linkedin is quite intuitive and will take you through the basic steps you need to take to build your profile. However how do you make the most of your profile? How do you stand out from other profiles similar to yours? We interviewed Rick Palaia, Senior Enterprise Relationship Manager at Linkedin and got a few handy tips for you.



Once your profile is built, check it. Try to have an objective eye or ask a colleague / a friend to check it for you:

         1/ The first digital impression:

What is the first impression you get when you land on your Linkedin profile. Is this picture the best reflection of who you are? Is your tag line punchy and informative enough?

Your tag line must show how you want to add value and to whom? ‘Accountant seeking new opportunities’ doesn’t say much about you.

       2/ Test to see how much people can get from your profile on a personal level:

Input some of your personality! This will be the difference you are going to make vs other profiles with similar experiences. This is too often neglected.

Include your interests and what gets you excited outside of work. Showing your personality helps you stand out when an employer judges the cultural fit of one profile vs another with the same set of skills.

To build the personal aspect of your profile, fill in the interest section but also be careful in the way you structure your profile, the style you use. You want to get across the way you are. You want to attract the right cultural fit.

Ask yourself this question ‘Why me’. Outside of your skills, what makes you different from anyone else. You can ask a family member / a friend to help you. It should read quite obviously.

Don’t use bullet points or use a resume style, this is not your resume! Make it a bit more conversational.

       3/ Mobile test:

57% of the LinkedIn traffic comes from mobile. Go on the mobile version of your profile and in about 15 sec (average time spent on a page) challenge yourself to find as much info as you can. You can also ask a friend / colleague to do it for you and check if the info they gathered reflects you the right way. If not telling much, then your profile might not be optimal.


       1/ People with not enough information.

You need to explain what you’ve done.

       2/ People with too much information.

THIS IS NOT YOUR RESUME, it complements a resume.

Tricky hey?! You need to find the right balance. Ask yourself these questions:

-       What is my unique value prop? How can you help out someone else?

-       What am I looking at when building my profile? What is my goal building this profile?


Make sure you have fully completed your profile and go beyond.

You can add some attachments. It brings your profile to life. To tell more of a visual story you can add pictures, power point presentations...Let’s be honest, just text isn’t really exciting.

Use the tests to make sure you represent yourself the right way. Think about who your audience is, what are they looking for?

Today, your LinkedIn profile could get you the interview you want, resume's aren’t what they used to be and if your LinkedIn profile is well-built some employers might by-pass the resume all together.


Remember humans recruit humans, you are more than a set of skills!



What the brain of a guy who climbs massive cliffs without ropes can teach us about fear and why you need to know about 'Mental Rehearsal'

It’s hard for most of us to process what Alex Honnold does.

A 30-year-old climber, Honnold is known as the master of a discipline known as free solo climbing, which involves scaling vertical walls without the help of ropes, harnesses, or anything that might break a fall.

The penalty for failure on those climbs is death.

Most of us would be overcome by fear long before we hauled ourselves ropeless up the first 100 feet of the 2,500 foot El Sendero Luminoso limestone cliff in Mexico, which Honnold scaled in 2014. Yet somehow he remains calm, no matter what — to the point that he’s known as Alex “No Big Deal” Honnold.

People always him if he’s fearless, to the point that he’s said he gets tired of answering the same questions. But it’s a fair question — is there something different about Honnold’s brain? Is he truly fearless?

The climber has always insisted that HE DOES FEEL FEAR, HE JUST PREPARES TO THE POINT THAT HE KNOWS HE'LL BE ABLE TO ACCOMPLISH HIS GOAL BY MENTALLY REHEARSING EVERYTHING THAT COULD HAPPEN. Yet some of his climbs, including at least one recent one up a route he’d never ascended before, make you wonder if he really understands what it’s like to be afraid.

To get to the bottom of that, journalist J.B. MacKinnon, writing for Nautilus, asked Honnold if he’d be willing to get a brain scan with an MRI.

Honnold said yes.

The brain scan

Cognitive neuroscientist Jane Joseph of the Medical University of South Carolina agreed to do the scan. Mainly, she was looking to answer two questions: First, if he had a healthy amygdala — the part of the brain that responds to threatening or scary stimuli (and controls many of our reactions to other phenomena) — what was happening there? And second, what drives him to do this? Is it a pursuit of some rewarding feeling, some hit of dopamine?

The full Nautilus story is worth a read, but basically, Joseph and others who reviewed the MRI found nothing wrong with Honnold’s brain. His amygdala was there and didn’t seem damaged. However, there was no activity there even when the research team showed him a series of images designed to get that region firing — disturbing and shocking things. Another climber whose brain was used a control lit up just as expected, but Honnold’s remained silent.

It seems that despite the normal physiology, there was nothing that looked like a normal fear response.

The reward response showed interesting results as well. Things that would normally trigger a surge just didn’t. Basically, Honnold was an extremely high sensation seeker, according to Joseph. Basic “reward tasks” weren’t interesting enough. He sought out what most people consider insanely thrilling or dangerous sensations in order to feel satisfied, and for him (perhaps especially due to his fear response), that meant free solo climbing.

Unlearning fear

But that still leaves the question of why Honnold’s brain works the way it does when confronted with frightening stimuli. To understand that, we have to go back to the explanations Honnold has always given — he understands that some moments are scary, but is able to mentally work past them.

On a recent episode of The Tim Ferris Show podcast, Ferris asked Honnold how he handles the mental preparation for a climb that he knows will be particularly challenging.

“When I’m planning on doing something challenging, I spend the time sort of visualising what the experience will feel like and what the individual sections of it will [feel like],” said Honnold.
“Particularly if it’s a free solo, I’m climbing ropeless, then I’ll think through what it will feel like to be in certain positions, because some kinds of movements are insecure and so they’re kind of scarier than other types of moves, and so it’s important to me think through how that will feel when I’m up there, so that when I’m doing it I don’t suddenly be like ‘Oh my God, this is really scary!’ I know that it’s supposed to be scary, I know that’s going to be the move, I know what it will feel like, and I just do it.”

Honnold’s mental prep sounds like a psychological technique known as “mental rehearsal,” which is used to get ready for anything difficult. Research has shown it can help doctors perform better. Astronauts like Chris Hadfield say it’s an essential part of their preparation for spaceflight.

If you’ve already thought through how everything could feel, even when it goes wrong, you’re prepared if things actually do go south.


Rehearsing the way that certain scary moments will feel means that those moments feel “right” when they happen, instead of feeling surprising. In Honnold’s case, we can’t know exactly why his brain didn’t perceive the stimuli as worthy of amygdala activation. Perhaps his probably already naturally hard-to-trigger fear response has been essentially trained out of him through his own mental exercises. Joseph thinks you could probably still trigger it, it would just take something a whole lot more intense.

And while mental rehearsal (along with climbing ability, strength, and what sounds like a natural way to approach climbing without fear) helps Honnold perform at his best, it’s a technique that can be incorporated into anyone’s day-to-day life.


Whilst you might not be climbing a mountain without a rope anytime soon this can help you prepare for a job interview, a difficult conversation, or a marathon. In Honnold’s case, it’s enough to get him ready to dangle thousands of feet above the rocky ground.

Source: Business Insider Australia

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