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Sharp & Carter

CFO NETWORKING LUNCH 2018

On Friday the 16th of November, we held our annual Sharp & Carter CFO Networking Lunch for 2018.

On the day we were lucky enough to have esteemed economic commentator Saul Eslake presenting his outlook on the Australian Economy.

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Saul gave an insightful and wide ranging address with some key themes including:

  • A convergence of what was previously described as a “two speed economy” with the slowing down of the mining boom in the resource rich states

  • Our economic growth story owes a lot to sustained high immigration which needs to be carefully planned for in terms of infrastructure and provision of essential services

  • Consumption and household spending remain strong but could be under threat from the “wealth effect” of declining house prices

  • Employment growth has been strong and can be expected to remain so into next year but concentrated in a few key sectors including technology, construction, manufacturing and healthcare

  • Our home ownership is no longer high by our own historical or international standards, although easing demand from investors will likely see more first time buyers coming into the market

  • The RBA is unlikely to be in any hurry to raise interest rates as a weaker exchange rate would likely assist the trade exposed areas of the economy

For Saul, the key risks to the Australian economy are:

  • Rising US interest rates

  • A “hard landing” in China

  • A prolonged or widespread trade war

  • A sharp reduction in our immigration intake

  • An abrupt and/or large decline in residential property prices

  • Ongoing political instability

Of course, time will tell, however if you’d like to learn more please do contact us on admin@sharpandcarter.com.au for a copy of Saul’s full presentation, and let us know if you would like to come to our next CFO event!

INSIDER TIPS - HOW TO CREATE THE BEST LINKEDIN PROFILE

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INTERVIEW WITH RICK PALAIA

Senior Enterprise Relationship Manager at Linkedin

Linkedin is quite intuitive and will take you through the basic steps you need to take to build your profile. However how do you make the most of your profile? How do you stand out from other profiles similar to yours? We interviewed Rick Palaia, Senior Enterprise Relationship Manager at Linkedin and got a few handy tips for you.

 

RUN A COUPLE OF QUICK TESTS

Once your profile is built, check it. Try to have an objective eye or ask a colleague / a friend to check it for you:

         1/ The first digital impression:

What is the first impression you get when you land on your Linkedin profile. Is this picture the best reflection of who you are? Is your tag line punchy and informative enough?

Your tag line must show how you want to add value and to whom? ‘Accountant seeking new opportunities’ doesn’t say much about you.

       2/ Test to see how much people can get from your profile on a personal level:

Input some of your personality! This will be the difference you are going to make vs other profiles with similar experiences. This is too often neglected.

Include your interests and what gets you excited outside of work. Showing your personality helps you stand out when an employer judges the cultural fit of one profile vs another with the same set of skills.

To build the personal aspect of your profile, fill in the interest section but also be careful in the way you structure your profile, the style you use. You want to get across the way you are. You want to attract the right cultural fit.

Ask yourself this question ‘Why me’. Outside of your skills, what makes you different from anyone else. You can ask a family member / a friend to help you. It should read quite obviously.

Don’t use bullet points or use a resume style, this is not your resume! Make it a bit more conversational.

       3/ Mobile test:

57% of the LinkedIn traffic comes from mobile. Go on the mobile version of your profile and in about 15 sec (average time spent on a page) challenge yourself to find as much info as you can. You can also ask a friend / colleague to do it for you and check if the info they gathered reflects you the right way. If not telling much, then your profile might not be optimal.

AVOID THESE COMMON MISTAKES:

       1/ People with not enough information.

You need to explain what you’ve done.

       2/ People with too much information.

THIS IS NOT YOUR RESUME, it complements a resume.

Tricky hey?! You need to find the right balance. Ask yourself these questions:

-       What is my unique value prop? How can you help out someone else?

-       What am I looking at when building my profile? What is my goal building this profile?

GO BEYOND YOUR PROFILE

Make sure you have fully completed your profile and go beyond.

You can add some attachments. It brings your profile to life. To tell more of a visual story you can add pictures, power point presentations...Let’s be honest, just text isn’t really exciting.

Use the tests to make sure you represent yourself the right way. Think about who your audience is, what are they looking for?

Today, your LinkedIn profile could get you the interview you want, resume's aren’t what they used to be and if your LinkedIn profile is well-built some employers might by-pass the resume all together.

 

Remember humans recruit humans, you are more than a set of skills!