Crafting a cover letter that stands out from others will help form an individual and unique impression on your prospective employers. Research from SEEK shows that nearly half (47%) of employers say a customised cover letter influences their decision to hire the applicant. So, how do you achieve this? Keep on reading for tips on how to make yours stand out.
1. Write for the environment you are applying to
A good cover letter exhibits your written communication skills. Show versatility by writing for the specific job type. If it is more of a casual, informal, or creative workplace don’t hold back on injecting some personal flare or style into your letter.
2. Outline your skills – especially your soft skills!
Technical skills, experiences and qualifications are always important, but so are soft skills. By showcasing your interpersonal skills, emotional intelligence, or leadership abilities, you set yourself apart from others who may have similar hard skills but not possess the same level of interpersonal or teamwork capabilities.
3. Highlight achievements
Instead of just listing responsibilities from your previous roles, focus on quantifiable achievements. Use specific examples to demonstrate your impact on previous projects or teams, as this not only showcases your skills but also provides evidence of your contribution to a workplace.
4. Demonstrate cultural fit
Use language that aligns with the company's culture. If the organisation values innovation, teamwork, or customer service, highlight instances from your experience where you have demonstrated these qualities. Emphasise how your values align with those of the company.
Remember to keep your cover letter concise, focused, and free of clichés. Tailoring your letter to the specific job and/or company will significantly increase your chances of making a uniquely positive impression on potential employers.