Reporting to the Head of Brand, the Brand Manager is responsible for developing and executing strategies to strengthen the brand's positioning and drive growth.
This role involves analyzing market insights and trends, developing and executing marketing plans, ensuring consistent brand messaging, and collaborating with cross-functional teams to deliver business results.
Key responsibilities
- Help create and develop a long-term strategic vision for the brand.
- Lead integrated, cross-functional teams focused on consumer needs and insight to drive the brand forward and impact overall brand & business growth.
- Partner cross-functionally with product team, merchandising, marketplace, and in market teams to ensure product & consumer are at the forefront of all strategic planning and execution.
- Brand planning to enhance current portfolio and improve in market and business performance.
- Work with sales team to define the brands and ensure adequate sales materials and promotional schedules/activations are in place to enhance brands.
- Champion brand/s within the organisation, driving brand education/profile, upholding alignment to core brand proposition and driving brand equity.
- Drive brand related NPD with overall responsibility for new lines in market including launch, activation and range support through retailer review periods.
- Work with agencies to develop and execute annual marketing plans.
- Work to monthly and overall annual marketing budgets to ensure all activities come within budget.
What you need to be successful
- Bachelors degree in Business, Marketing or Commerce
- 3-5 years FMCG marketing experience ideally
- Experience across NPD and Innovation with FMCG
- Track record in Brand Marketing with a Strong Commercial Acumen
- Strong Project Management Skills
- Proven ability to lead across advertising and storytelling, preferably within the packaged goods industry, and drive the NPD pipeline.
Benefits
- Opportunity to join one well known and loved FMCG Brand
- Very Competitive Salary and Growth Opportunities
- Sydney based | Great work flexibility | WFO/WFH
- A supportive, fun and collaborative working environment.
How to Apply
Please click APPLY or alternatively you can email your CV to mbarry@sharpandcarter.com.au
