Digital Marketing Coordinator

Job title : Digital Marketing Coordinator
Location : Sydney
Job type : Permanent or Full Time
Job reference : 1261245
Reporting to one of our clients superstar Marketing Manager’s, you will own and manage the email marketing calendar. Making sure to reflect the Brand's DNA and tone-of-voice, your focus day to day will be EDM activity and weekly communication plans. You will ensure all digital content is in line with marketing campaigns and report on performance and online channel initiatives. 

About The Role
This is an exciting opportunity to join a large fashion retailer and support one of our apparel brands! You will be involved in the creative process and work on high-volume EDMs to really influence and be a part of brand success!
Key Responsibilities include:
  • Email briefing Digital Designers for EDMs and website updates
  • Developing multi-channel communications plans across other marketing channels (Paid, Affiliates, Re-targeting), SEO, SEM, Display, retargeting and affiliate marketing.
  • Responsible for social marketing implementation
  • Marketing campaign execution including catalogue, DM, flyers and in-store events
  • Ensure 100% commitment to brand integrity and brand guidelines
  • Achieving targets and KPIs including increasing traffic against last year’s figures and improving customer acquisition
About You
Experience & Skills required:
  • You are creative and proactive – you enjoy working to pace!
  • Past experience in digital marketing & strong Email Marketing & EDM knowledge
  • Ability to brief EDM requirements to creatives / digital designers
  • Previous experience with the creative marketing process and Photoshop, InDesign and Adobe
About the Company
Our client is an ASX-listed ANZ retail group and consists of the well-loved fashion brands with over 1400 stores across Australia & New Zealand. Their mission is to help their customers express their love of life, embracing the truth that every occasion is a special occasion worth feeling fabulous for. At a time when the business is focused on improving the way we engage with our people, now is an exciting time to join the business!