The Digital Marketing Manager plays a critical leadership role in building
out client's digital marketing capabilities. As a newly created team leadership position, this role is responsible for developing and managing a specialist digital marketing function focused on performance advertising, CRM, SEO, analytics, and marketing technology infrastructure.
The role involves organizational planning, team setup, resourcing, process
development, and performance tracking — all aimed at enabling digital
marketing excellence across the business.
Key Responsibilities:
Digital Strategy & Planning:
- Define the digital marketing vision, team structure, and roadmap.
- Active resource planning to deliver on digital marketing objectives.
- Align digital goals to the group’s overall marketing and business objectives.
- Input into holistic marketing budget forecasting.
- Lead the strategy and execution of all paid media channels — including Google, Meta, native ads, directories, and digital publishers
- Continuously test and optimize ads to drive ROI, acquisition, and media efficiency.
- Manage digital advertising budget and performance dashboards.
- Accountable for driving SEO strategy with a focus on non-branded traffic and conversion growth.
- Oversee technical audits, backlinking strategies, and on-page content improvements.
- Collaborate with internal and external content teams and SEO partners.
- Accountable for CMS management and performance including creation of bespoke landing page development for campaigns.
- Ensure scalable processes for page builds, testing, and creative versioning.
- Define analytics requirements and connect web data with marketing insights.
- Accountable for building and managing marketing automation, lifecycle campaigns, and email workflows.
- Collaborate closely and support Brand & Comms team in delivering their campaign led EDM campaigns
- Collaborate with Brand & Comms in development of EDM design and content while holding the responsibility for technical set up and sends/delivery.
- Be the key point of contact for reporting on digital/media performance and collaborate across departments on data strategy
- Build and manage the digital marketing team and its agency partners (performance, SEO, data, and web development).
- Create a culture of accountability, collaboration, and high performance
- Lead team onboarding, development, and performance reviews.
- Provide clarity on priorities, team structure, and output expectations.
- Educate the wider business on the digital marketing roadmap, team performance, and evolving trends.
- Clearly communicate campaign performance and digital plans to senior leadership.
- Translate complex digital insights into actionable business updates.
- Manage External partners: Media Agencies, SEO Partners, CRM Vendors, Web Development Agencies/Freelancers, Data & Attribution Platforms, Digital Publishers/Ad Platforms
Key Skills Required:
- Bachelor’s degree or higher in Marketing, Digital Media, Business, or
related field - 4+ years of experience in digital marketing in client and/or agency side.
- Demonstrated success managing multi-channel digital campaigns
(Search, Social, Programmatic, Native). - Deep experience with data-led performance marketing, attribution
modeling, and conversion optimization. - Strong team and agency management experience.
- Advanced knowledge of key digital platforms (Google Ads, Meta Ads
Manager, SEO platforms, CRM tools). - Excellent stakeholder management and communication skills.
How to Apply
To apply online, please click on the appropriate link below.