This role is pivotal in driving member engagement, retention, and customer
lifetime value through innovative loyalty campaigns, personalized customer
experiences, and seamless program operations.
Working cross-functionally with marketing, sales, operations, commercial, customer service, and digital teams, you will ensure the loyalty programs enhance customer satisfaction while delivering commercial impact. You will act as the ANZ regional representative for new global loyalty initiatives, collaborating with international teams to align strategies and share best practices.
Duties
- Loyalty Strategy & Program Management
- Lead the strategic development, management, and execution of the loyalty programs across ANZ in collaboration with the Director, Digital Engagement and Loyalty.
- Oversee and be the go to loyalty lead for program structure, member
benefits, tier progression, and customer engagement tactics to drive
member retention and lifetime value. - Collaborate with internal teams (marketing, content, sales, digital,
operations and service) to drive effectiveness and customer experience. - Identify opportunities for innovation and enhancement of loyalty
initiatives, campaigns and programs ensuring alignment with business
goals and to drive incremental sales from loyalty members. - Work closely with marketing, content and customer engagement and
lifecycle teams to deliver personalized communications and offers. - Leverage customer insights and data analytics to optimize loyalty
engagement strategies and enhance the guest journey. - Deliver qualified leads and sales, to achieve the most efficient and
effective conversion per lead results from digital and direct marketing - Track and analyze loyalty program performance, campaign
effectiveness, and member behaviors for ANZ senior executive team.
Skills and Experience
- 6 + years of work experience in loyalty marketing, CRM,
marketing strategy, or product development. Experience with loyalty
marketing program strategies and tactics is preferred. - Proven ability to lead and develop teams, set strategic goals, and motivate teams to perform. Experience leading and developing a team preferred.
- Strong competency, knowledge and skills for enterprise CRM systems,
reporting platforms (such as Power BI) and relevant industry training.
Benefits
- Competitive salary package
- Brilliant working environment within a hugely successful business
- Opportunity to take full ownership of the Loyalty Program
- Thriving Industry experience huge Growth.
How to Apply
Click APPLY or email your CV to mbarry@sharpandcarter.com.au
