In this role, you will be responsible for developing, curating, and managing content that aligns with Farmers Pick’s tone of voice and resonates with their target audience across various social media platforms.
You’ll work closely with cross-functional teams to strategise, produce, and execute engaging content that drives brand awareness, engagement, conversion and community growth.
The ideal candidate will have a passion for storytelling, a keen eye for visual and written content, and a strong understanding of social media trends and analytics.
Who are Farmers Pick?
Farmers Pick is a young, energetic, sustainable fruit, veg and pantry items delivery company fighting food waste.
Over 30% of produce never leaves the farm due to supermarkets strict beauty standards enforced on fruit and veggies.
Farmers Pick are working to change this broken system to take pressure off our environment and Aussie farmers. Farmers Pick has already saved over 3 million kilograms of produce from going to waste, and they're just getting started!
Your day to day?
- Create engaging organic social content and community manage on Facebook, Instagram and TikTok – this will include ideation, briefing, scriptwriting, filming and editing… And you will be open to being camera facing.
- Lead the art direction across all shoots – video and static.
- Develop social media recommendations and social media reporting for always-on campaigns.
- Engage with the broader business to create engaging organic opportunities.
- Work closely with the Head of Marketing and Founders across influencer community management.
- Run a tight ship when it comes to the content calendar.
- You will have the ability to find a story from the farm, the supply chain or warehouse.
- Collaborate with the marketing team across broader brand campaigns.
- BIG IDEAS and ORGINALITY are favourable…. Or should I say flavourable – sorry, that was a bad cooking pun! Nothing is off limits!
- If you have paid ads experience, but not essential.
- Camera facing experience across socials.
A critical role in a fast-moving scale up food business that is experiencing rapid growth and an expanding operation. This role has autonomy and offers a great opportunity for career growth as Farmers Pick grows.
Perks
- You will also have access to all the fruit and veggies you could ever need!
- Discounts on or newly created meat division.
- Hybrid flexible working arrangements – roughly 2-3 days in the Farmers Pick Brunswick HQ
- A chance to make this role your own!
To apply, please submit your CV and folio via the link.
Callum Senior from Sharp & Carter will be managing the search process.
