Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
 
The opportunity
 
Sharp & Carter are proud to partner with New Balance Australia who are on the lookout for a Sports Brand Marketing Coordinator in a newly created role.
Reporting directly to the Head of Marketing (ANZ); you will work closely with the Marketing Specialist to execute all New Balance Athlete, Partnership and Community initiatives.
 
Key Responsibilities

Sport Brand Marketing

• Execute the brands Sport Brand Marketing strategic plans in line with Global Brand guidelines
• Adapt/adopt the Global marketing game plan ensuring local relevance
• Execute all sport brand marketing campaigns, including agency briefs, timelines, budgets, and overall workflow
• Support all wholesale trade partners in the implementation and execution of sport campaigns
• Assist local creative production where required, ensuring brand compliance
• Support the sales team on seasonal sell in requirements
• Ensure distribution of all brand marketing assets to key partners
• Assist in post campaign reporting
• Provide trend and insight analysis on key trade and competitor activities.

Athlete, Partnership and Community Service

• Responsible for the administration of Belgravia Sports and Leisure brand partnerships
• Key support for all Sport and Community Partnerships (i.e. Australian Open, Run Clubs)
• Brand integration and administration support for all Run Community Ambassadors
• Ensure brand compliance across all partnership properties
• Responsible for the day-to-day service for sponsored football, basketball and running athletes in Australia
• Assist in building the Sports Marketing athlete strategy in line with Marketing Specialist
• Provide all players their tools of trade and product requirements, including athlete allowance and order maintenance
• Effectively integrate and leverage athletes to grow awareness and affinity of New Balance.

What you’ll bring

• First and foremost, a great attitude and the ability to get stuck in.
• Confident communicator and collaborator with strong project management skills and attention to detail.
• A commercial mindset – you’ll be aware of and keep an eye on the bottom-line.
• You’ll have a passion for sport, and community, and an understanding of the value it brings to professional athletes and weekend warriors.

Why Join New Balance?

When you join New Balance, you become part of a company that empowers individuality, fuels ambition, and rewards results. We offer:

• A supportive, collaborative culture rooted in innovation and performance.
• Exclusive employee discounts and wellness initiatives.
• Hybrid working model.
• Global career pathways within a purpose-led business.

Next Steps
Sharp & Carter are the retained search partner to New Balance on this assignment.

To apply, please submit your CV via the link.  It will be a popular role, so feel free to be creative to stand out.

Callum Senior from Sharp & Carter is exclusively managing the search process..