Sharp & Carter, the digital marketing experts, are back with another great digital role!Due to the incumbent being promoted to Marketing Manager, I am looking for a Salesforce CRM Lead to take over this position.The ideal candidate?  Please apply if you don't tick all boxes Minimum 5 years of experience in Salesforce development, with a strong focus on Apex, Lightning Web Components, Visualforce, and Salesforce APIs Proven track record in designing and implementing Salesforce solutions that align with business needs Experience with Salesforce Flow for automated business processes Familiarity with DevOps practices, including version control systems and continuous integration Hands on experience with CRM integration, particularly between Salesforce and SAP systems Experience in optimizing Salesforce applications for improved business efficiency Strong project management skills with experience leading cross functional teams Key Responsibilities Define and implement Salesforce platform architecture, standards, and best practices to support strategic business objectives Lead the development, testing, deployment, and maintenance of Salesforce solutions using Apex, Lightning Web Components, Visualforce, and OmniStudio Collaborate with Marketing Manager and other stakeholders to develop and optimize CRM strategies, with a focus on Salesforce integration and automation Develop Salesforce APIs to ensure seamless integration with SAP and other external systems Mentor and provide technical guidance to junior developers and other team members Implement and manage Account Engagement (Pardot) tools to streamline marketing automation, creating HTML optimized Emails and enhance campaign performance Monitor and analyze CRM data, using reports and dashboards to provide actionable insights for continuous improvement Ensure all Salesforce solutions are well documented, tested and aligned with best practices Oversee the development lifecycle from requirements gathering to deployment, ensuring timely and quality delivery Continuously improve and optimize Salesforce processes, driving innovation and efficiency within the organization Skills which I will look at and go 'Woowee, lets chat', but not essential Experience with additional programming languages such as JavaScript, Java, Python, or MuleSoft Excellent problemsolving skills and the ability to work independently and collaboratively Strong communication skills, with the ability to articulate technical concepts to nontechnical stakeholders Tertiary qualifications in Computer Science, Information Technology, or a related field preferred, but not essential Notes Must have fulltime working rights in Australia To discuss the role, please apply or reach out to Callum Senior on 0414 614 090 or via email csenior@sharpandcarter.com.au