B2B Marketing Manager

Job title : B2B Marketing Manager
Location : Brisbane
Job reference : 1089871
Our client is a marketing solutions provider with operations that span across Australia.  With a mandate for future strategic growth, we are seeking an experienced hands-on B2B Marketing Manager to take full ownership over the company’s marketing strategy and roadmap.  
Position Overview
This environment lends itself to a 'test and learn' mentality, so you will be encouraged to take a creative approach to concepting and rapidly testing solutions for driving cost-efficient growth, introducing modern growth marketing approaches and innovative strategies. 
Key responsibilities include, but not limited to: 
  • Develop and execute marketing lead generation initiatives
  • Lead and ensure consistency in the messaging, branding, content, and look-and-feel of all internal and external marketing and communications materials
  • Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates
  • Manage sales enablement (e.g. sales playbooks, presentations, webinars) and marketing automation (e.g. email , SMS) activities to improve sales team efficiency and ensure more effective sales conversations with prospects
  • Manage PR and brand awareness campaigns for B2B channels and industry media
  • Develop a regular reporting framework and cadence with sales leads and the executive team
Successful Candidate
  • Experience in a similar position directly managing B2B Marketing programs with a track record in delivering consistently strong measurable results
  • Digital channel expertise including executing paid media campaigns across search, social media, display and third party websites
  • Design and deliver effective lead nurture programs to accelerate lead conversion from the top of the funnel through to opportunity closure
  • Continually optimise marketing outcomes through experimentation, A/B testing and data-driven decision-making
  • Effectively analyse data and development of strategic initiatives to drive greater growth and efficiency
  • Excellent commercial acumen and proven experience managing commercial partnerships, agencies and external consultants
What’s on Offer
In return, you will join an established organisation with ambitious growth plans. You will receive a competitive salary and work closely with internal and external stakeholders to drive growth across the region. 

How to Apply
To apply please use the link above or for a confidential conversation please contact Simon Marks on 0433 490 074 or smarks@sharpandcarter.com.au