Reporting to the National Field Operations Manager, the Deli Specialist - NSW is responsible for delivering outstanding in-store brand representation across retail partners. This role focuses on educating deli staff, enhancing in-store compliance with product ranging and promotional activity, building strong relationships, and ensuring the optimal presentation of premium deli products to drive customer engagement and sales.
Duties
- Educate deli and store staff to improve product knowledge and upselling skills.
- Ensure ranging, promotional, and display compliance in line with marketing strategy.
- Build strong relationships with store managers and department leaders to support brand visibility and influence sales outcomes.
- Drive speed-to-market for new products and pre-sell upcoming promotional activity.
- Implement and maintain planograms and install point-of-sale material as required.
- Monitor and report competitor activity, compliance issues, and product quality concerns.
- Provide feedback and insights to internal teams to support business improvement initiatives.
- Adhere to Occupational Health & Safety guidelines at all times, both in-store and on company sites.
- Minimum 3 years’ experience in retail grocery sales and merchandising.
- Degree in Business, Marketing, or a related field (Master's or MBA desirable).
- Demonstrated success in achieving sales growth and business improvement goals.
- Strong commercial acumen and an excellent understanding of retail store operations.
- Excellent communication, negotiation, and influencing skills.
- Ability to operate both strategically and hands-on at the store level.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint).
- Ability to work independently with high energy, resilience, and adaptability.
- Willingness to travel across NSW, with occasional interstate travel.
Primo Foods is Australia's largest manufacturer of ham, bacon, salami, and deli meats, proudly serving Australian families and businesses for decades. Our mission is to be the best in everything we do — delivering exceptional products and services to our customers, building trust with our suppliers, and providing opportunities for our people to grow and thrive.
We are driven by strong values of humility, determination, ownership, simplicity, sincerity, availability, and discipline. At Primo Foods, you will be part of a passionate, dedicated team committed to continuous improvement and innovation within the food industry.
For more information and a confidential discussion please feel free to contact Brodie Steele - Consultant on 0473471921
