The eCommerce Specialist will manage website updates across price, promotion and product, website and performance reporting, execute CRM campaigns, collab with agencies for SEO & SEM, content build and publishing, site testing & supporting with ad hoc CRO tests and initiatives.
Responsibilities
- Utilise strong analytical ability to evaluate end-to-end customer experience across our ecommerce sites, providing recommendations for improved UX and site performance.
- Execute the online trading and merchandising strategy to drive conversion & revenue growth
- Manage and execute the ecommerce content plan in line with our marketing calendar
- Manage website and performance reporting of customer and traffic acquisition, engagement, conversions, AOV, IPT, etc.
- Help to manage & execute the CRM strategy
- Manage & execute SEO and SEM strategy together with the media agency
- Support in rolling out projects, features & enhancements across sites - including CRO initiatives
- Manage additional eCommerce channels including eBay.
- Produce weekly, monthly and campaign reports on data and insights.
- Continuously optimise the site and on-site products through regular content publishing and optimisation to drive best possible sell-through.
- Manage and load all product information, content pages, website changes, updates, etc.
- Min 3 years’ experience in a similar role at a retail e-commerce company.
- Strong analytical skills and data-driven commercial thinking with solid knowledge of website analytics tools (e.g., Google Analytics) a must, with experience in Shopify advantageous
- Highly creative with experience in identifying target audiences and devising e-commerce and digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience in setting up and optimizing Google Ads campaigns
- Experience with agency management is desirable
- Must be commercially forward thinking with strong attention to detail
- Excellent communication skills and an eagerness to work collaboratively across departments and functions
- Excellent time and workload management with the ability to prioritise all tasks assigned
Please click 'Apply' button now.
