Our client is an Education based business that is locally founded and looks to provide adults across Australia who are wanting relevant courses, tailored learning, practical study options, comprehensive support, work-ready skills and real outcomes.
The Role:
Reporting into the Marketing Team Leader, the CRM & Campaign Specialist is responsible for supporting & driving the growth strategy of the business with sophisticated email marketing & campaign creation.
- Build, proof and schedule creative assets for email marketing in line with creative plans and content calendar
- Perform day-to-day CRM marketing activities including, but not limited to, email and SMS campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
- Content creation for nurturing campaigns for leads, including
emails, landing pages and lead magnets - Campaign implementation for lead nurturing
- Campaign design and implementation for lead promotions
- Content creation and performance monitoring for End of Month campaigns
- Content creation and performance monitoring for promotional/remarketing campaigns
- Develop different strategies for different markets and demographics to reach and engage as many as possible
- Manage new initiatives and campaigns to leads, including proposing new tools, platforms and processes
- Manage content creation and updates for new and updated courses
- Previous experience within the CRM & E-Mail Automation space
- Experience & In depth understanding of building out E-Mail Marketing Campaigns & monitoring a CRM system
- Strong attention to detail & proactive mindset
- Ability to work cross functionally and partner with both Internal & External Stakeholders
- Intermediate knowledge of HTML/CSS would be ideal
To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact Dominic Roy at domroy@sharpandcarter.com.au
