As a Marketing Executive in the eCom B2C tribe, you are responsible for executing highly relevant customer lifecycle campaigns, focused on driving long term engagement, commercial outcomes and value for our customers.
You will execute campaigns across performance media channels and are responsible for delivering best practice customer led campaign creative by partnering with internal and external media and creative agencies as well as the internal digital experience team.
You’re passionate about connecting customer insights with campaign performance and use them to develop strong marketing plans aligned to business goals. You will be responsible for implementing optimisation across digital media activity, engagement and conversion to maximise return on marketing expenditure.
You will have strong knowledge of best in class media and execution tactics and are responsible for delivering the end to end integration plan across each channel, to achieve campaign and business objectives.
Key Accountabilities:
- Deliver data driven, digital marketing activities to grow the eCom customer engagement.
- Delivering targeted customer campaigns and offers, across multiple segments to deliver commercial outcomes and business objectives.
- Develop and execute best practice campaigns creative aligned to brand and business objectives
- Execute and optimise target campaigns across a variety of paid, owned and earned media channels.
- Brief and develop onsite customer campaign journeys, optimising for engagement and conversion.
- Amplify proposition and trade offers, aligned to strategic segments where relevant and ensure that are financially viable, fit for purpose and drive adoption.
- Utilise insights and leverage internal and external partners capability to drive world class data driven 1:1 targeted marketing activity
- Responsible for quality execution (QA outcomes) of campaigns across all channels.
- Work to continually optimise and improve campaign response, ROI, channel performance and customer relevance.
- Implement test and learn roadmaps to deliver best practise campaigns and tactics to drive conversion.
- Manage internal/external partners to ensure campaigns are delivered on time, to budget and comply with internal and external regulatory requirements.
- Ensure adherence to all legal and statutory obligations in regards to marketing.
Skills and Experience:
- You have previously managed a high transaction B2C site – you have demonstrated skills achieving conversion
- You have strong commercial acumen – you are focused on driving online sales results
- You are agile, flexible and able to pivot – you can react quickly to changes and have sound decision making and problem-solving skills
- Skills and knowledge with: Google Analytics and CMS Platforms (Shopify, Magento or similar), Excel and PowerPoint. Experience with Adobe Creative Suite desirable.
