Marketing Manager

Job title : Marketing Manager
Location : Victoria
Job type : Permanent or Full Time
Job reference : 1661741
Sharp & Carter are partnering with a leading Australian retailer in their search for a Marketing Manager. 
  
This is a senior marketing opportunity within a well-established, multi-channel retail business experiencing continued growth. The role is central to how products and collections are taken to market, with a strong emphasis across media strategy, campaign performance, and commercial impact.
Reporting to the Head of Marketing, the Marketing Manager will lead end-to-end go-to-market execution across digital and physical channels, ensuring activity is insight-led, creatively strong, and media-efficient.
  
Key Responsibilities
  • Own and manage an 18-month rolling marketing calendar, aligning launches with broader commercial and promotional priorities
  • Develop and lead integrated go-to-market strategies, informed by market insight, customer behaviour, and performance data
  • Take a leadership role in media planning, optimisation, and effectiveness, across always-on and campaign-led activity
  • Partner with internal teams and external agencies to ensure media efficiency, performance rigour, and continuous optimisation
  • Translate product value into strong customer storytelling through clear creative and media briefs
  • Oversee campaign delivery across digital, social, CRM, PR, influencer, content, and in-store channels
  • Lead pre- and post-campaign analysis, using insights to refine strategy and improve marketing ROI
About You
  
You’re a commercially focused marketer who operates confidently across strategy, media, and execution. You combine strong analytical capability with the ability to influence stakeholders and drive outcomes in complex, fast-moving environments.

You will likely bring:
  • Experience leading end-to-end go-to-market or launch activity
  • Ideally experience working in the retail with experience in omni-channel campaigns. 
  • Strong capability across media planning, optimisation, and performance measurement
  • A data-led mindset with a focus on commercial outcomes
  • Proven success partnering cross-functionally and managing agency relationships
Next Steps   
  
If you’re ready to step into a role where you can shape strategy, lead media with intent, and deliver measurable commercial impact, we’d love to hear from you. Click 'Apply Now' to complete your application.