- Own the end‑to‑end marketing strategy for high‑profile categories
- An opportunity to make a huge impact with this amazing Australian Retailer
- $145,000 + Super + Bonus | Positive. Collaborative and Pro-active Culture
My client is one of Australia’s most trusted and recognised retail brands, a household name built on innovation, value, and an unwavering commitment to their customers. With a national footprint and a growing digital presence, they’re continually shaping the future of retail in Australia.
As they expand their market leadership, they’re investing in the exceptional talent that will help them deliver category growth, elevate their brand, and create meaningful customer experiences.
The Opportunity
As their Category Marketing Manager, you’ll be the strategic force behind how your categories show up in market. You will own the end‑to‑end marketing strategy for high‑profile categories, partnering closely with Buying, Digital, Insights, Brand, and external agencies to drive demand, deliver compelling campaigns, and strengthen customer engagement.
This is a high‑visibility, high‑impact role suited to a commercially minded marketer who thrives in a fast-paced retail environment.
What You’ll Do
- Lead the category marketing strategy, translating customer insights and commercial priorities into innovative, data-led plans.
- Drive integrated omnichannel campaigns across digital, in-store, social, CRM, PR, and partnerships.
- Collaborate with Buying teams to shape product positioning, promotional strategies, and go‑to‑market plans.
- Use customer and market insights to sharpen campaigns, optimise messaging, and influence category growth initiatives.
- Own campaign performance and reporting, using analytics to measure ROI, uncover opportunities, and improve future activity.
- Partner with creative, media, and agency teams to deliver best-in-class execution.
- Champion the customer, ensuring everything they do is aligned to customer needs, behaviours, and shopping journey.
You’re an experienced marketing professional who loves blending creativity with commercial thinking. You enjoy taking ownership, influencing cross‑functional teams, and seeing your strategies play out at scale. You’ll bring:
- 5-10 years’ marketing experience, ideally in retail, FMCG, or consumer categories
- Strength in campaign planning and delivery across multiple channels
- Strong commercial acumen and a passion for data-driven decision-making
- Proven ability to operate in a dynamic, high-volume environment
- Excellent communication and stakeholder influencing skills
- A customer-obsessed mindset with a drive to innovate and continuously improve
- Be part of an iconic Australian retailer with strong growth momentum
- Work on high-impact campaigns seen by millions of customers every week
- Hybrid and flexible working options
- Strong investment in professional development and career progression
- A collaborative, supportive culture where ideas truly matter
- Competitive salary + bonuses + great team benefits | Up to $145,000 base + super
If you're looking for a role where your ideas are valued, your impact is visible, and your growth is supported, I'd love to hear from you. Please click on the link below to apply or alternatively please send your CV to John Corrigan on jcorrigan@sharpandcarter.com.au
