Our client is a highly diverse European multi-national that own a number of renowned household brands across ANZ. They have a well-earned reputation for innovation, quality and reliability. Culturally they offer a down to earth, collaborative, safe and fun environment. They know that their people are their greatest asset and will do everything they can to ensure employees and happy, learning and developing their careers.
About the Role
The Assistant Product Manager is responsible for the assigned brand/product category portfolio. They will support the Marketing Manager in the planning, creation and execution of Marketing initiatives for the assigned Brand. Ensuring brand/category P&L targets are met by monitoring costs, margins, pricing and recommending needed changes. This role will assist in the development and implementation of a sound portfolio and communication strategy, manage the commercialization process and assist the Sales Department in monitoring their on go-to-market plans while putting consumers at the heart of the strategy.
Key Responsibilities
- Manage the respective product portfolio (existing and new products) under supervision of appointed manager including commercialization, market growth, profitability tracking and go-to-market reporting.
- Support the appointed manager with the implementation of product and pricing strategies in alignment with Local and Regional Marketing.
- Develop reporting data analytics to understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to the Local Sales and Marketing Teams.
- Support go-to-market trade/shopper marketing elements including retailer product assortment, packaging, pricing, and merchandising (in-store and online).
- Support the Marketing Manager in their implementation of Media (PAID Digital and non digital campaigns ) following the communication strategy based on brand objectives.
- Orchestrate the brand’s Social/Digital customer journey from planning to rollout in alignment with Marketing Manager driven campaigns to deliver against KPIs.
- Some experience working in a FMCG environment
- Completed a Marketing Degree or Diploma
- Demonstrated ability to work with cross-functional teams
- Strong project management experience
- Proven understanding of typography, layout and finished art with an eye for design
- Problem solving and can – do attitude. Team player – willing to step up and help others.
- Strong interpersonal relationship management skills
Click APPLY or contact Dominic Roy at droy@sharpandcarter.com.au for any questions.
