Miele is a globally trusted premium brand, renowned for its commitment to quality, innovation and timeless design. With over a century of heritage and a reputation for excellence, Miele continues to set the benchmark in customer satisfaction and product performance. At Miele Australia, we invest in our people and foster a collaborative, high-performance culture focused on continuous improvement.
Why This Role?
This is a pivotal opportunity to join Miele Australia in a senior Shopper and Trade Marketing role, responsible for delivering high-impact activation strategies across retail, projects and digital channels.
You will be instrumental in strengthening Miele’s position as a best-in-class partner for retail and trade, driving activation excellence, improving promotional ROI and supporting category sales growth. Working closely with Sales, Brand and Category teams, this role offers strong commercial exposure and influence across the business.
What You’ll Be Doing
- Develop and execute shopper and trade marketing strategies across retail, projects and digital channels
- Partner with Key Account Managers to build tailored activation plans aligned to customer and channel strategies
- Design and deliver insight-led shopper activations that enhance brand equity and drive sales performance
- Lead end-to-end execution of promotional and activation plans, ensuring delivery on time and within budget
- Deploy a mix of activation mediums including digital, promotions, catalogues, in-store POS, displays, loyalty programs and in-store campaigns
- Monitor market trends, competitor activity and shopper behaviour to optimise activation strategies
- Manage the activation calendar, post-campaign reviews, sales presentations and promotional support materials
- Own activation budgets including forecasting, tracking, PO management and invoice reconciliation
- Track performance against key KPIs, generating insights and recommendations to improve ROI and effectiveness
- Experience in shopper marketing, trade marketing or customer activation within FMCG, retail or consumer goods
- Strong understanding of retail and trade environments, including customer-specific activations
- Proven experience delivering integrated activation programs end-to-end
- Strong commercial and analytical capability with a focus on ROI and performance
- Highly collaborative stakeholder manager able to influence across Sales, Brand and Category teams
- A commercial mindset paired with strong executional capability
- Experience delivering high-impact shopper and trade activations
- Confidence managing budgets and measuring promotional effectiveness
- Strong project management and attention to detail
- A proactive, hands-on approach with a continuous improvement mindset
If you’re ready to take ownership of shopper and trade marketing for an iconic premium brand, we’d love to hear from you.
For a confidential discussion, please contact Giorgio Xindaras at gxindaras@sharpandcarter.com.au.
All applications must be submitted via the link.
Please note: all direct and third-party applications will be forwarded to Sharp & Carter for consideration.
