Our client is a well-established and highly respected player in the premium building materials and design space. With a strong national presence and global backing, they are known for their innovative, design-led products and a customer-first mindset. Operating at the forefront of sustainability and product excellence, the company has built long-standing relationships with architects, designers, and commercial trade partners across Australia. With a supportive and values-driven culture, they foster collaboration, autonomy, and creativity—empowering their people to deliver exceptional outcomes and make a genuine impact.
About the Role
This newly created position is ideal for a commercially minded B2B marketer who’s ready to lead strategic campaigns, drive product launches, and directly support commercial sales outcomes. Reporting to the Marketing Manager, you'll act as the critical connector between marketing, sales, and product development—ensuring brand messaging is consistent, impactful, and aligned with sector needs across trade, contractor, and A&D audiences.
Key Responsibilities
- Lead B2B marketing strategy and sales enablement across commercial sectors.
- Own go-to-market plans for new product launches including messaging, materials, and campaigns.
- Create tailored assets to support commercial sales and product uptake.
- Integrate ESG and sustainability narratives into marketing initiatives.
- Manage CPD content development and accreditation processes.
- Drive campaign execution across digital, print, events, and sponsorships.
- Conduct market research and competitor analysis to inform strategy.
- Oversee supplier and agency relationships to ensure brand consistency and quality.
- Report on marketing performance and optimise for ROI.
- B2B marketing or trade/product marketing role.
- Proven success aligning marketing initiatives with commercial sales goals.
- Skilled in creating and executing multi-channel marketing campaigns.
- Exceptional communication and project management skills.
- Experience developing high-quality print and digital marketing materials.
- Comfortable using CRM systems, SharePoint, MS Office, Canva.
- Knowledge of the architecture, design, or building products industry is a strong advantage.
- Exposure to CPD programs or working within a regulated industry is highly regarded.
- Take ownership of a nationally significant B2B brand presence.
- Be part of a dynamic and collaborative marketing team with global ties.
- Opportunity to work on end-to-end campaigns that make real commercial impact.
- Flexible, supportive, and forward-thinking working environment.
Click APPLY or contact Dominic Roy at droy@sharpandcarter.com.au for a confidential discussion.
