This is a fantastic opportunity to further expand on CRM skills while receiving hands on support for wider development in all areas of Marketing, assisting in customer acquisition, developing lifecycle programs, customer insights.
Responsibilities:
1. Analyse the database:
• Analyse the database – full deep dive into the data.
• Understand the flow of customer data through the journey from leads to first time buyers and then becoming active. Improve conversion of first to active.
2. CRM campaigns
• Identify more advanced and complex opportunities to optimize CRM plan.
• Support on developing the lifecycle marketing activities to deepen customer
engagement and drive growth in key customer metrics.
3. Digital Marketing
• Support the strategy for prospecting and CRM ads through the digital marketing
channels.
• Provide CRM segments that paid digital marketing can use to target existing customers and look alike audiences.
About You:
- 2-3 years experience in similar role that focuses on or incorporates email marketing
- Degree-Level qualification, in Marketing or Marketing-related discipline (or similar)
- Hands-on experience with a Marketing CRM platform
- Attractive salary package
- Brilliant working environment within a hugely successful business
- Autonomous working style without micromanagement | Nurture and develop the team around you
- Work/life balance & flexibility
To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact Miriam O'Connell on moconnell@sharpandcarter.com.au
