You will have the opportunity to own the strategy and execution across a range of health, fitness, and lifestyle brands loved by thousands across Australia and New Zealand. If you’ve been looking for a role where data meets creativity and your work makes a measurable impact, this is it.
Our team is small, passionate, and hands-on. You’ll work side by side with people who genuinely care about what they do (and have fun doing it). You’ll also gain exposure to eCommerce, retail, and partnerships - making your work visible at every level of the business.
Duties
- Own end-to-end email and SMS campaigns across acquisition, onboarding, conversion, retention, and win-back.
- Design and optimise automated customer journeys (welcome flows, abandoned cart, post-purchase, reactivation, and more).
- Use data-driven insights to segment, personalise, and deliver messaging that resonates at every stage of the lifecycle.
- Write and edit compelling copy that converts across both email and SMS channels.
- Test and refine campaigns through A/B experiments on subject lines, creative, CTAs, and layout.
- Analyse performance metrics (deliverability, open rates, CTR, CVR, unsubscribes, ROI) and provide actionable insights.
- Ensure compliance with privacy and spam regulations while maintaining best practice list hygiene.
- Collaborate across marketing, content, digital, and analytics teams to keep campaigns aligned and impactful.
Skills and Experience
- 4+ years of CRM and email marketing experience, ideally in eCommerce, DTC, or digital retail.
- Proficiency with platforms such as Klaviyo, Salesforce Marketing Cloud, HubSpot, or Braze.
- Hands-on experience building and optimising lifecycle and promotional campaigns.
- Strong understanding of segmentation, targeting, personalisation, and lead generation.
- Excellent copywriting skills for both short- and long-form content.
- Comfort with HTML/CSS for formatting and troubleshooting.
- Analytical mindset, with experience using GA, BI tools, or CRM dashboards.
- Strong project management skills, with the ability to juggle multiple priorities.
- Bonus points: experience with SMS and push marketing platforms.
Benefits
- Impact from day one – full ownership of CRM and email in a fast-growing health & wellness business.
- Career growth – step into a lead role with opportunities to expand scope and deepen expertise.
- Innovation freedom – test new tools, flows, and strategies that directly influence revenue.
- Visibility – your work will be tied to business growth and recognised at senior levels.
- Hybrid flexibility – enjoy a mix of in-office collaboration and work-from-home focus days.
- Supportive team culture – we take the work seriously, but not ourselves.
- Purpose-driven mission – play a role in improving health and wellness outcomes for Australians.
How To Apply
Hit 'Apply' now.
