The Marketing Automation Specialist is accountable for the day-to-day performance and optimisation of all retention marketing initiatives; growing the lifetime value of our existing customer base and decreasing customer attrition/churn. This is an end-to end role that will develop and own the digital customer contact marketing strategy; from list management and customer segmentation to designing, building and executing email programs.
Responsibilities
- Leverage member behavior-based insights, app engagement data and other feedback to build triggered and one-off member communications
- Understand key data and behavioral triggers in the member journey to create and deliver member life cycle segmentation and other CRM strategies that align with business objectives
- Understand the key drivers of member lapse and retention, as well as how value can be communicated to members according to their needs and personal interactions with us
- Develop and implement welcome/onboarding, loyalty, retention, and save marketing suite for multichannel delivery via email, Push and in-app messages.
- Leverage opportunities to re-enforce the value of company membership through identifying relevant content and messages
- Email production including front-end build, writing and refining copy, deliver-ability optimisation, unsubscribe management, list growth strategy, contact rules management
- Adopt a rigorous test & learn (A/B testing) approach to optimise the CRM program over time
- 3+ years in CRM and Email marketing, preferably working with large customer databases
- Experience in working with a marketing automation platform, including hands on data driven life-cycle experience using trigger campaign automation and Journey Builder
- Results and outcome driven with a strong sense of urgency, highly organised and good time management & attention to detail
- Ability to work collaboratively across large integrated, multi disciplinary local and global teams
- Innovative, experimental and learning mindset.
Please click ''Apply'' now or email your resume to Adam Parle at apare@sharpandcarter.com.au
