We’re seeking a strategic and creative CRM & Lifecycle Marketing Manager to lead our customer lifecycle and retention initiatives.
This role is ideal for someone who thrives on data, understands the power of personalisation, and can bring bold campaign ideas to life.
You’ll be responsible for managing our CRM and CDP platforms, driving customer engagement, and delivering high-impact campaigns that support growth and loyalty.
Duties
- Develop and execute customer engagement strategies across all channels including SMS, email and App.
- Manage and optimise CRM platforms such as Salesforce, Braze, or similar.
- Oversee the Customer Data Platform (CDP), ensuring data accuracy and effective segmentation.
- Lead customer retention initiatives to improve lifetime value and reduce churn.
- Collaborate with creative and product teams to deliver compelling campaigns, including limited-time offers and seasonal promotions.
- Monitor and analyse campaign performance, using insights to refine strategies.
- Ensure compliance with data privacy regulations and best practices.
Skills and Experience
- Minimum 5 years’ experience in CRM or customer engagement roles.
- Strong understanding of customer lifecycle marketing and retention strategies
- Data-driven mindset with strong analytical and reporting skills.
- Excellent communication and stakeholder management abilities.
- Experience in eCommerce, Retail, FMCG / QSR or digital-first environments.
- Familiarity with marketing automation and personalisation tools.
Benefits
- A fantastic culture of hard working, creatively minded people who are passionate about the company and take ownership of its growth and success
- A National Icon in the Food Industry
- Genuine growth and Career progression Opportunity
- Great Staff Discounts
How to Apply
Click APPLY or contact Michael on mbarry@sharpandcarter.com.au for a confidential discussion.
