Customer Lifecycle Marketing Manager

Job title : Customer Lifecycle Marketing Manager
Location : Sydney
Job type : Contract or Temp
Salary : $120,000 - $150,000 Base + Super
Contact name : Adam Parle
Contact email : aparle@sharpandcarter.com.au
Job reference : 1478561
  • Amazing Global Entertainment Brand | Huge Growth Phase
  • Macquarie Park Office + WFH | WHV Holders Welcome | Excellent Culture
  • Initial 3 Month Contract | $120 - $150K B+S | ASAP Start
Responsibilities 
    • Lead end-to-end delivery of customer marketing campaigns from ideation, execution, and campaign analysis
    • Lead the transition and implementation of engagement A.I. and personalisation capabilities. Collaborate and work closely with internal and external partners to ensure key execution components are planned, delivered and operationalised
    • Accountable for continual refinement and optimisation of engagement A.I. and personalisation capabilities
    • Improve core business metrics of trial conversion, reactivation, retention and cross-sell through the planning and execution of targeted and personalised customer marketing tactics
    • Confidently use data to drive insights and analytics, and shape recommendations for future strategy and testing programs
    • Work in partnership with marketing teams as the customer management SME, developing campaigns and new content launches
    • Manage and coach junior team members, delegating and overseeing tasks ensuring high productivity and engagement
Skills
    • 5+ years’ experience in a B2C marketing management role
    • Strong stakeholder management skills with the ability to collaborate and develop strong relationships with a variety of stakeholders
    • Analytical and problem-solving skills with an understanding of data and testing requirements
    • Understanding of business needs and drivers of performance
    • Experience working with Martech tools and omnichannel CRM programs
    • Superb written and oral communication skills
    • Proven track record of successful management and program delivery
How to Apply

Please click apply button now or email your resume to Adam Parle at aparle@sharpandcarter.com.au for a private and confidential discussion.