Once a career opportunity! That's what you would say to describe this amazing role and that's exactly what it is, an amazing Senior Lifecycle Marketing Manager position for one of Australia's most loved brands. And you could be a part of it...a big part of it. Your objective, Simple. Build and lead their entire loyalty program including cross-sell and upsell. Make everyone in Australia fall even more in love with this iconic brand through fantastic storytelling for the moments that matter in life, fun times, sharing, caring, laughter, moments spent with family and friends.
The Responsibilities
- Lead, develop and manage the entire loyalty strategy along with the senior leadership team. You will execute across all customer touchpoints from online, instore and customer care call centre
- Drive engagement, retention, growth and usage with existing customers ensuring key KPIs are hit
- Collaborate with the wider marketing, product and commercial team to deliver creative solutions to reduce churn, increase LTV (lifetime value) across the board and grow repeat usage efficiently and effectively
- Managing all key internal and external stakeholders to keep them informed and get approvals as required and ensure all creative assets are delivered on time
- Work closely with the Data and Insights team to understand customers’ responses to the program with a test and learn methodology
- Manage the budget and tailor spend accordingly to what is working and what is not so you always have your commercial hat on!
About you
You're a data driven marketer who is detail orientated and not averse to getting into the numbers. You have the ability to think strategically and have strong leadership skills. In addition you will require:
- 10+ years’ experience in retention / CRM / loyalty marketing within a Big Brand with big data. Preferably a digital or retail business or you could come from travel, media, entertainment, telco or financial services too
- Experience in omni-channel retention marketing including push, email, sms, paid and other organic channels
- Experience with building a single customer view based on data captured across multiple marketing channels, owned websites, apps and devices
- Solid grasp of digital test-and-learn best practice
- Strong project management skills
- Exceptional stakeholder engagement skills including influencing cross-functional teams to deliver agreed outcomes
- A sound knowledge of digital technologies and the use of customer data to drive personalised experiences across all channels
- A technical/analytical mindset, comfortable with data analysis
- Commercial acumen including budget management experience
What's in it for you?
- An appealing salary of $180,000 base + super + 15% bonus
- A career defining opportunity to set up and launch a new loyalty program
- Work with an iconic Australian brand
- Work with a collaborative, caring and high performing team
- Lead, nurture and coach/mentor a team of 3 around you
How to Apply
Please apply online by clicking on the appropriate link below and all applications are strictly confidential and will be treated as such.
