Purpose

The Digital Ecommerce Executive, supported by the Senior Digital Business Manager and CRM Manager is responsible for driving the growth of the online business through the day to day management of brand websites, marketing channels and Email Marketing activity for the associated brand(s). This will be achieved by working collaboratively with the Brand team.

Responsibilities:

• Website Content Management - Work with the Senior DBM, Brand, CRM & Creative Teams to manage the execution of product and campaign launch activity on the brands website. Ensure content is received within set timelines in order to execute on the brands website. 
• Promotions & Manage Changes / Improvements Through with Digital Producer & Developers -  You are the brand website content owner responsible for ongoing daily monitoring of stock and making sure Category pages are merchandised and promoting products that are: Most Viewed, Seasonally Relevant, Highest Rated, Requiring Higher Visibility. Provide digital insights to inform the brand of strategic approach required based on analytical data. Check Ratings & Reviews dashboard weekly and manage the escalation of reviews for response to Brand Team. Create Promo Codes, Upload Banners, Customise Landing Pages, site search, sorting rules, SEO tagging etc  to support campaigns.
• CRM – Weekly EDM Creation and Execution -  Execute end-to-end email marketing activities including, briefing, feedback, eDM campaign set-up, segmentation, scheduling, testing, tracking and execution of batch, nurture, triggered and dynamic content campaigns.
• CRM – Reporting -  Analyse the results of all database marketing campaigns and provide recommendations for testing/optimisation of campaigns moving forward.
• End to end campaign operations support of Senior DBM -  Work with the Senior DBM to support any requirements for digital agencies to ensure channels of activation of activity across SEM channels.

Essential Skills:

- Digital Channel Campaign Planning
- Website Customer Journey Mapping
- Audience Online Behavioural Analysis
- Online Display Campaigns & Programmatic Media experience
- Social Media advertising experience
- Website merchandising experience
- Affiliate Marketing experience an advantage
- Digital Analytics Software, e.g. Google Analytics
- Intermediate to Advanced Excel
- Intermediate to Advanced PowerPoint
- Strong website content and writing skills
- Strong attention to detail
- Salesforce Commerce Cloud an advantage
- Google Analytics experience
- Website Content Management experience
- Familiar with CRM management platform + Email marketing systems
- Knowledgeable in Email Marketing best practices and execution.
- Have proven experience developing and delivering successful CRM/EDM campaigns.
- University Degree or similar Tertiary Level education
- Marketing qualification either from tertiary education or part time course

Soft Skills:

- Excellent stakeholder management
- Excellent project management
- Sell ideas & demonstrate authority on subject matter through experience & research
- A professional, engaging and positive nature coupled with unconditionally high standards of work produced
- Established analytical ability with strong skills in reporting on data from multiple sources
- Excellent verbal and written communication skills
- High attention to detail, with an organised and methodical approach to work
- Demonstrated ability to take initiative and contribute towards a dynamic team environment
- Results focused and self-motivated
- Processes driven focused
- Ability to remain calm under pressure
- Professional & approachable attitude
- Time management

How To Apply
Click 'Apply'