Our client are all about developing their people and pride themselves on a culture of collaboration, teamwork and creative problem-solving.
We are recruiting an exciting opportunity for a Digital Marketing Manager to join this leading Australian Womenswear retailers.
The Digital Marketing Manager is responsible for developing and managing the digital marketing strategy to drive awareness, consideration, and sales across the Retail, Marketplace, and e-commerce sales channels.
The ideal candidate will love building brands and marketing strategies and have a proven track record of managing (digital) marketing campaigns end to end and partnering with agencies. They will also understand creative and various paid media marketing tactics and exceptional interpersonal skills.
Key Responsibilities:
- Development and management of the digital marketing strategy and collaboration on the brand marketing strategy
- Campaign management: Liaison with stakeholders, briefing creative, promotions, strategic and tactical plans
- Annual, monthly, and weekly digital marketing budget forecasting
- Weekly, monthly and ad hoc reporting on Digital Marketing objectives and KPIs
- Optimisation of always-on and short-term campaigns based on learnings
- Providing insights to the business based on digital marketing and data-driven sources (e.g., Google trends, Meta reports, competitor research, etc.)
- Management of Digital Marketing Channels through our media agency: Social (Meta), Search (Google and Bing), Programmatic (DV360), SEO and Affiliates (Partnerize)
- Agency partnership management. KPI setting & tracking, relationship management, peak planning.
- Working with E-commerce team to plan and forecast peak sales periods
- Identify and monitor PPC industry best practices, trends, and advances to assist brands in developing new ideas and opportunities.
- Consult with Digital Marketing and eComm team members on strategy, concerns, changes, and improvements for ad campaigns and/or websites.
- Research, evaluate and recommend new digital marketing opportunities
- Project Management: interpreting brand goals, understanding brand guidelines and strategic initiatives, setting and communicating expectations, scheduling and organising resources, managing deliverables and meeting deadlines.
Key Skills Required:
- 5+ Years experience in marketing, preferably within Retail or Fashion
- Solid understanding of performance marketing, marketing strategy, conversion and customer acquisition.
- Fundamental knowledge and experience with Google Ads, Meta business manager, 3rd party remarketing and Affiliates
- Experience analysing digital performance metrics (ROAS, CPA, CVR, CTR, etc.)
The Ideal Candidate:
- A people’s person who values a collaborative, candid culture
- Experience within a fast-paced retail is highly regarded
- A results-driven individual with proven experience managing media campaigns focusing on optimisation for ROI, Ideally in the retail sector
- Collaborative mentality, ability to recognise how to get things done as part of a wider team, build and maintain ongoing interdepartmental working relationships, be willing to assist others, and focus on team goals.
How to Apply
To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact Michael Barry on mbarry@sharpandcarter.com.au
