As a skilled eCommerce Manager, you will have a strong understanding of online trading performance including the role of each digital channel plays in the customer journey to drive acquisition and retention i.e. EDM’s, CRM, database acquisition, SEO/SEM; digital marketing and promotions; social media advertising, the use of affiliates partners; website inventory optimization; UX (user experience), online merchandising and content optimization that are critical with making trade decisions.
About the Role:
Reporting to the Head of eCommerce, this role is perfect for a passionate, analytical and collaborative Online and Digital Manager to become an integral part of the team and contribute to the digital marketing and brand awareness strategy across the business.
Key Responsibilities:
- Increase digital revenue by proactively driving traffic to the website and other channels to maximise sales, whilst maintaining brand integrity
- Initiate and implement digital channel strategies based on agreed brand objectives aligned with the brand marketing calendar
- Understand cross channel strategy, impact and contribution and suggest plan to optimize campaigns with 360-degree execution approach
- Manage weekly reporting for online store against sales and profit incl but not limited to all KPIs i.e. open rates; click thru; conversion; average dollars sold, traffic, basket size, UPT
- Execute and/or oversee the setup, testing and deployment of website campaigns, promotions, pricing, and day-to-day management of the website which includes but not limited to weekly hygiene check on products, online store merchandising, pinning products to relevant category pages
- Ensure website pricing, product images, inventory and content is correct and actioned ahead of deadlines
- Work with the Marketing team on website content incl copy writing, photography & video and the creative direction of the website aligned with brand guidelines
- Work closely with the Head of Marketing on the digital communication strategy and eDM planning for go-to-marketing / execution plan aligned with brand identity
- Lead the team of coordinators with the strategy for driving incremental revenue from new and existing marketplaces.
- Previous experience in an eCommerce role, most favorably with a focus on trading in a retail environment;
- Strong commercial focus to deliver sales results;
- Solid understanding of eCommerce metrics and analytics data;
- Ability to draw insights and make recommendations and implement changes to online store to maximise sales, conversion rate, average order value;
- A positive, collaborative and solutions-focused attitude.
To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact Adam Parle on aparle@sharpandcarter.com.au
