Franchise Marketing Specialist

Job title : Franchise Marketing Specialist
Location : Sydney
Job type : Permanent or Full Time
Salary : $85,000 Base + Super
Contact name : Adam Parle
Contact email : aparle@sharpandcarter.com.au
Job reference : 1619484
  • Great Culture | Modern Office | Supportive Team and Leaders
  • Amazing mentor and lots of training and development opportunities
  • Permanent | Up to $85,000 Base + Super | Macquarie Park & 3 Days WFH
Responsibilities 
  • Conduct thorough research and analysis of the local market, including demographics, consumer behavior, and competitive activity.
  • Identify key opportunities and challenges in the local area to inform marketing strategies.
  • Develop and implement localized marketing plans that align with the overall brand strategy.
  • Customize global or national campaigns for local relevance while maintaining brand integrity.
  • Plan, execute, and manage local marketing campaigns across various channels, including digital, print, events, and partnerships.
  • Collaborate with internal teams (creative, digital, PR) to ensure campaigns are effectively executed.
  • Build and maintain relationships with local businesses, community organizations, and influencers to enhance brand presence.
  • Organize and participate in local events, sponsorships, and partnerships to increase brand visibility.
  • Track, analyze, and report on the effectiveness of local marketing campaigns.
  • Use insights to refine and improve future marketing strategies.
  • Use customer feedback to inform marketing decisions and improve local offerings.
Skills
  • 2+ years' experience in a similar Franchise or Local Area Marketing role
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Strong understanding of local market dynamics and consumer behavior.
  • Excellent communication, negotiation, and relationship-building skills
How To Apply

Please click apply button now or email your resume to Adam Parle at aparle@sharpandcarter.com.au for a private and confidential discussion.