National General Manager | Strategy, Growth & Transformation
Location: Sydney, Melbourne, or Brisbane (East Coast)
Package: Up to $320K Package (Base + Super) + 25% Bonus

A household name and national market leader is entering a defining chapter of its evolution. We are seeking a commercially sophisticated General Manager to spearhead the transformation and scaling of a high-priority division with a significant portfolio of long-term contracted future revenue.
This business possesses unrivaled brand equity and a robust national footprint. The focus has now shifted to accelerating growth through modern sales methodologies, digital innovation, and strategic ecosystem partnerships.

The Opportunity
This is a high-visibility mandate to lead a division that currently represents a significant portion of the group’s volume, with an explicit board-level goal to more than double its revenue contribution by 2030.

While the product suite is market-leading and the value proposition is proven, the business requires a shift toward a more creative, omnichannel, and digitally enabled approach to scaling. This is a rare chance to lead a "subscription-style" revolution, taking a product based on long-term financial commitment and building a future-facing growth engine within a stable, blue-chip environment.

The Mandate

• Portfolio Growth: Design and execute a multi-year roadmap to materially increase market share and the value of long-term service contracts.
• Digital Evolution: Lead the charge on digital transformation, including the optimization of online acquisition and data-led customer journeys.
• Omnichannel Lead Gen: Move beyond traditional outreach to build sophisticated B2B and B2C lead generation strategies.
• Partnership Architecture: Identify and secure large-scale strategic partnerships (e.g., associations or industry influencers) to drive sustained, non-traditional pipeline.
• Capability Building: Evolve a nationally distributed sales force into a high-performing, customer-centric team.
• Internal Influence: Work cross-functionally to ensure the established core business and the growth division are perfectly aligned and leveraging shared data.

The Profile
Industry background is secondary to your ability to drive commercial growth within a regulated or fiduciary environment. You likely have a background in Insurance, Retail Banking, Wealth Management, Retail or sophisticated B2C Professional Services.

You will bring:

• A track record of leading nationally dispersed teams to scale pre-paid, contract-based, or recurring revenue products.
• The commercial maturity to manage products that involve significant consumer trust and long-term financial commitment.
• First-hand experience in Digital Transformation and change management.
• Exceptional stakeholder management skills to influence across a complex, multi-brand organization.
• A "Sales with Empathy" mindset, understanding how to drive results with professional maturity and integrity.

Why this role?

• Direct Impact: A clear, board-backed mandate for rapid expansion and doubling the business unit size.
• High Visibility: A strategic leadership role within one of Australia's most respected brands.
• Innovation: The opportunity to test new channels, partnerships, and tech-enabled sales models.
• Stability & Growth: The backing of a market leader with the agility of a growth-phase business.

This is a premier opportunity for a leader who excels at the intersection of strategy, digital evolution, and large-scale commercial growth.
For a confidential discussion, please apply or reach out directly to Peter Brooks at pbrooks@sharpandcarter.com.au