Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
The opportunity
Sharp & Carter are proud to partner with New Balance Australia who are on the lookout for a Key Account Marketing Specialist to join their Sydney-based team.
Reporting to the Key Account Marketing Manager, this role plays a critical part in executing marketing campaigns across New Balance’s largest retail partners. You’ll ensure campaign alignment with global brand standards, support creative development, and drive executional excellence across both sell-in and sell-through initiatives.
Key Responsibilities
- Execute marketing campaigns across Key Accounts, managing timelines, briefs, and workflows
- Adapt global marketing toolkits to meet local and retailer-specific needs
- Ensure brand compliance in all campaign elements and creative output
- Support creative production and agency management to deliver high-quality assets
- Assist Sales with sell-in requirements and seasonal activation planning
- Distribute all marketing assets to Key Account stakeholders
- Deliver post-campaign reporting, analysing KPIs and campaign effectiveness
- Monitor competitor and trade activity to inform strategic planning
- Manage campaign invoicing and budget approvals
- Ideally hands-on experience executing retail marketing campaigns
- Excellent project management skills and the ability to juggle multiple priorities
- Strong communication and collaboration skills – you’ll be working closely with Sales, Agencies, and Global teams
- Attention to detail and a passion for delivering high-quality, brand-aligned creative
- A commercial lens – you understand the relationship between marketing activity and sales outcomes
- A natural curiosity for market trends, competitor activity, and what drives consumer engagement
- A proactive, can-do attitude with a desire to learn and grow in a dynamic team
When you join New Balance, you become part of a company that empowers individuality, fuels ambition, and rewards results. We offer:
- A supportive, collaborative culture rooted in innovation and performance.
- Exclusive employee discounts and wellness initiatives.
- Hybrid working model.
- Global career pathways within a purpose-led business.
Sharp & Carter are the retained search partner to New Balance on this assignment.
To apply, please submit your CV via the link or email your resume to Adam Parle from Sharp & Carter at who will be managing the search process.
